Category

Qualitative Fieldwork

Touchstone Research Promotes Sara Sidlowski to Senior Project Director

Touchstone Research Promotes Sara Sidlowski to Senior Project Director

By Augmented Reality, Child Research, Consumer Insights, Cultural Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Kids Market Research, Market Research, Moderation, Moderator, Online Qualitative Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Reporting & Analysis, Research Analyst, Technology & Strategy, Touchstone Research, Touchstone Staff

Connecticut – July 6, 2023 – Touchstone Research announced today that Sara Sidlowski has been promoted to Senior Project Director on TSR’s Qualitative Recruitment research division. In her new role, Sara will serve as a senior leader on TSR’s qualitative and recruitment project management teams as well as continue to support TSR’s core technology, media and entertainment, and youth and…

Read More
Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

By Child Research, Children's Online Privacy Protection Act (COPPA), Consumer Insights, Cultural Insights, Data Integrity, Data Privacy, Data Quality, Demographics, GDPR, In-Depth Interviews, In-Person Qualitative Research, Kids and Family, Kids Market Research, Kids Market Research, Online Qualitative Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Quality Control, Touchstone Research, Usability Research, UX, Youth Market Research

Building trust with parents is one of the most critical elements in recruiting children for qualitative research studies.  Parents play a pivotal role in guiding and supporting their children during the research process, so it is essential for recruitment agencies to build a positive rapport with parents and gain their trust.  In this article, we emphasize the importance of fostering…

Read More

Go Beyond the Shopper’s Point of View: The Benefits of In-Person Shop-Alongs

By Consumer Behavior, In-Person Qualitative Research, In-Person Research, Market Research, Moderation, Multisensory research, Observational research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Reporting & Analysis, Touchstone Research

  Do you ever wonder what goes through shoppers’ minds or what they see or do not see when shopping for your product? Let’s talk about how your business can benefit from In-person Shop-Alongs, including the advantages and the best times to consider using them! One question that may stump some researchers is “Why should I spend the time and…

Read More
Tips for Conducting Qualitative Research In-Person

On the Road Again – Tips for Conducting Qualitative Research In-Person

By Consumer Insights, Cultural Insights, Focus Groups, In-Depth Interviews, In-Person Qualitative Research, Market Research, Moderation, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Uncategorized, Usability Research

Okay, so we’re back to face-to-face research…now what? Whether you are new to research in a facility, or it’s been a hot minute, here are some tips to consider when getting back to in-person research. Before the Sessions When it comes to the facility, remember, YOU are “the client”. Obtain the spec sheet and checklist from the facility and complete…

Read More
High-Show-Rates-in-Qualitative-Market-Research-Sessions

Ensuring High Show Rates in Qualitative Market Research Sessions

By Consumer Insights, Market Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Uncategorized

Once participants have been screened and selected for a qualitative research study, you might think the job of a recruitment team is complete. The initial screening and selection, however, is only the first step in the detailed process of participant recruitment. The next, and perhaps most important step is ensuring that, come testing day, researchers are met with a high…

Read More
Benefits of Tech Checks in Qualitative Research Sessions

Benefits of Tech Checks in Qualitative Research Sessions

By Consumer Insights, Market Research, Moderator, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research

In the world of virtual research, proper pre-session preparation is essential to running a successful qualitative research study. One of the best ways to set both researchers and research participants up for success is through pre-session technology checks, commonly known as “Tech Checks”. What are tech checks? Tech checks are 5–15-minute pre-session meetings between a researcher (or tech support staff)…

Read More
Kate Ridoux Joins Touchstone Research as Project Director

Kate Ridoux Joins Touchstone Research as Project Director

By Careers, Consumer Insights, New Hires, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Touchstone Staff, Usability Research

New Jersey– May 20th, 2022 – Touchstone Research announced today that Kate Ridoux has joined the firm as Project Director on TSR’s qualitative recruitment and fieldwork division.  Kate will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies.  Kate is among 17 new hires added to…

Read More