Category: Qualitative Research Services

  • Taming Tough Focus Group Participants: A Moderator’s Survival Guide

    Taming Tough Focus Group Participants: A Moderator’s Survival Guide

    Facilitating a successful focus group is like hosting a great dinner party—you want rich conversations, diverse viewpoints, and a smooth, enjoyable experience. But when focus group participants come with strong personalities or unpredictable behaviors, things can get tricky. That’s where a skilled focus group moderator truly shines. At Touchstone Research, a full service qualitative research…

  • How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]

    How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]

    Let’s face it –conducting market research with kids and teens can feel like stepping into a new world. If you’re wondering how to moderate kids & teens in qualitative research, they’re honest, sometimes unpredictable, and always authentic, bringing fresh perspectives to the table! That’s also what makes them great participants. To get the best insights…