Touchstone Research Takes a Stand for Data Integrity by Joining Insights Association’s Data Integrity Council


Touchstone Research Takes a Stand for Data Integrity by Joining Insights Association's Data Integrity Council

New Haven, Connecticut – February 23, 2023 – Touchstone Research, a long-time advocate for enhancing data quality in market research, has announced its membership in the Data Integrity Initiative (DII) Council. 

The DII Council is a specialized unit within the Insights Association that focuses specifically on ensuring the integrity and quality of research data.  As part of its 2022 initiatives, the Council published the Data Integrity Toolkit which provides research firms with guidelines and resources to ensure accuracy and reliability of their data.  But this is only the beginning—the DII council has several additional initiatives for 2023 and beyond, with data quality remaining a top priority in the industry.

By joining the DII Council, Touchstone Research has taken the “DII Pledge” and is committed to following the best practices for data collection, analysis, and reporting.  “We are excited to join the DII Council,” said Travis Santa, VP and Security Officer of Touchstone Research. “Data integrity is a top priority for us, and we are dedicated to upholding the highest standards of quality in all of our research projects. The Council’s resources and guidelines will be a valuable asset for us and our industry.”


About Touchstone Research, Inc.

Touchstone Research is a full-service market research firm that provides customized research solutions for clients in a variety of industries, including technology, media and entertainment, and youth and family. With a commitment to using the latest research methodologies and technologies, Touchstone Research helps clients make data-driven decisions that drive growth and success.

For more information about Touchstone Research, please visit their website at