Focus groups, friendship groups, in-depth interviews, ad/concept testing, pilot/movie testing, immersions, usability testing, discussion boards, insight communities, in-home, in-person, or online — you name it — we pride ourselves on being one of the best qualitative market research companies offering all types of qualitative research nationally. TSR has a track record of being able to recruit even for the hard-to-reach groups. Touchstone Research Inc. has years of experience and can help with your ad-hoc or on-going qualitative research needs. We have a proven-to-deliver approach when it comes to qualitative projects and make sure your research needs are fulfilled.

We can carry out the project from beginning to end — it all sounds good on paper but we have a track record that our clients can speak to. Our goal is to create a solid relationship and make you feel in control of the entire process so you can get the most out of your research.

Whether you have a precise idea of the type of project you’d like to do or need assistance solidifying it and choosing the best approach, we work closely with you and keep you up-to-date throughout to ensure the best outcome & quality participants. We utilize creative approaches and take advantage of the latest technologies to ensure your research project delivers the insight you need.

Select from qualitative research services below or contact us if you need assistance in coming up with the best research methodology.


In-person Qualitative

Online Qualitative