Touchstone Research

What sets us apart from the rest?

Our key principals – Service, Trust, Quality, Experience, Innovation, and Technology

Touchstone Research, Inc. is one of the most experienced and advanced online research firms. We are known for innovation, leading-edge technical solutions and excellence in customer service and product delivery.

Our belief is that marketing research must be as fast-moving, dynamic and ever changing as is today’s consumer-centric tech-world: it is important to embrace new consumer technologies and include them as tools and methodologies so that we can reach people and communicate with them in new and more relevant ways leading to better insights and understandings.

We offer a full range of service from our Marketing Research Services (questionnaire design, survey programming, data processing, and qualitative recruiting) to full-service quantitative and qualitativecustom and ad hoc studies.  We have years of experience in building and managing custom proprietary online research panels & insight communities as well as Mobile app/game testing, ethnographies, and digital research.

We help our clients excel through effective, creative and innovative solutions while providing exceptional client service.  Our clients are well known and hold tremendous brand equity.  They choose us and remain with us, not only because of our outstanding technical ability and extremely high quality work but also because of trust: they trust that we will manage their projects and represent their brand in accordance with their very high expectations and standards in research and customer relations.   We adhere to the highest ethical standards in all of our dealings with consumers.

 In ancient times alchemists used a special stone—known as a touchstone– to grade the purities of precious metals such as gold and silver. Similarly, Touchstone Research, Inc. sets the standard for excellence of work and exceptional customer service in marketing research.

Virtual Reality Research

January 1, 2015

TSR launches consumer insights division for VR/AR

Mobile Ethnography App

January 1, 2014

Roll out of our Mobile Ethnography App for Smartphones & Tablets


February 1, 2012

Established first Mobile App and Beta Tester Research Community Platform


January 1, 2012

TSR deploys it’s online qualitative research suite “V-Room”

Social Media Integration

January 1, 2010

TSR builds first Community Panel that integrates social sign-on and social media profile data

Mobile Surveys

March 1, 2009

Mobile Research service offerings begin

Online Communities

February 1, 2009

Transition from Panels to Community Panels & Insight Communities

Online Focus Groups

January 1, 2009

TSR begins early stage online focus groups with video testing

Kids & Family Panel

January 1, 2003

TSR builds one of the first online reserch panels for Kids & Parents

Online Panels

January 1, 1999

Begin Offering custom proprietary online research panel services

Online Surveys

January 1, 1997

Shift to online survey service offerings

First CAPI Survey with Kids

January 1, 1993

TSR conducts first ever CAPI survey with Kids

Surveys & Kids Tech Panel

February 1, 1991

Survey work and kids technology panel begins


January 1, 1991