Touchstone Research

Our Mission

At Touchstone Research, our mission is to deliver innovative and actionable insights that help our clients make informed decisions. Through a combination of advanced research methodologies, cutting-edge technology, and a team of experienced professionals, we provide the highest quality market research solutions that drive business success. We are committed to building long-term relationships with our clients, exceeding their expectations, and delivering insights that inspire growth and change.

What sets our market research agency apart from the rest?

Our key principals – Service, Trust, Quality, Experience, Innovation, and Technology.

Touchstone Research is a tech driven full service market research agency and consumer insights firm delivering next gen insights to the world’s largest brands, marketers and agencies. We have special expertise in youth and family, media and entertainment, technology, UX, toy and doll, CPG, food and beverage, apparel and retail, and VR/AR industries.

Touchstone is known for innovation, leading-edge technical solutions and excellence in customer service and product delivery. Our belief is that marketing research must be as fast-moving, dynamic and ever changing as is today’s consumer-centric tech-world: it is important to embrace new consumer technologies and include them as tools and methodologies so that we can reach people and communicate with them in new and more relevant ways leading to better insights and understandings.

Our market research agency offers a wide range of next gen research services including:

Our clients choose us and remain with us, not only because of our outstanding technical ability and extremely high quality work but also because of trust: they trust that our market research agency will manage their projects and represent their brand in accordance with their very high expectations and standards in research and customer relations. We adhere to the highest ethical standards in all of our dealings with consumers.

We are kidSAFE COPPA certified, GDPR & CCPA ready, Privacy Shield and SOC2 Type2 compliant.

 In ancient times alchemists used a special stone—known as a touchstone– to grade the purities of precious metals such as gold and silver. Similarly, Touchstone Research sets the standard for excellence of work and exceptional customer service in marketing research.

West Coast Expansion

September 24, 2020

TSR adds LA office and west coast research team

Secure Content Testing

September 1, 2020

TSR launches Secure Content Testing watermarking solution

Remote UXR Innovation

April 1, 2020

TSR develops a range of new remote UX methods to support client projects impacted by COVID-19

SOC2 Type 2 Compliance

January 1, 2019

TSR achieves SOC2 Type 2 Compliance

International Market Coverage

January 1, 2015

Research service capabilities expand to international markets

Virtual Reality Research

January 1, 2015

TSR launches consumer insights division for VR/AR

Mobile Ethnography App

January 1, 2014

Roll out of our Mobile Ethnography App for Smartphones & Tablets


February 1, 2012

Established first Mobile App and Beta Tester Research Community Platform


January 1, 2012

TSR deploys it’s online qualitative research suite “V-Room”

Social Media Integration

January 1, 2010

TSR builds first Community Panel that integrates social sign-on and social media profile data

Mobile Surveys

March 1, 2009

Mobile Research service offerings begin

Online Communities

February 1, 2009

Transition from Panels to Community Panels & Insight Communities

Online Focus Groups

January 1, 2009

TSR begins early stage online focus groups with video testing

Kids & Family Panel

January 1, 2003

TSR builds one of the first online reserch panels for Kids & Parents

Online Panels

January 1, 1999

Begin Offering custom proprietary online research panel services

Online Surveys

January 1, 1997

Shift to online survey service offerings

First CAPI Survey with Kids

January 1, 1993

TSR conducts first ever CAPI survey with Kids

Surveys & Kids Tech Panel

February 1, 1991

Survey work and kids technology panel begins


January 1, 1991