Infographic – Opportunities for Brands with Immersive Technologies

By | Touchstone VR, VR Infographic

Immersive technology refers to technology that blurs the line between the physical world and the digital or simulated world, thereby creating a sense of immersion. This includes using hardware to simulate one or more of the five senses to create perceptually-real sensations. (I.e. From using VR headsets for visuals to implementing artificial smells and tastes.) In a survey of over…

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Infographic – The Reality of Virtual Reality

By | Touchstone VR, VR Infographic

Virtual Reality is expected to be a $25 billion industry by 2021. The VR industry is primarily comprised of gaming and hardware, but is also prevalent in film, theme parks, and niche markets, as well. VR has been breaking barriers across a wide variety of industries, including news, advertising, real estate, customer service, space training, product design, and more. As…

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Infographic – Behind the Screens of VR

By | Touchstone VR, VR Infographic

Virtual Reality is a rapidly growing industry, currently dominated by companies including Samsung, Facebook, Google, Microsoft, HTC, and Sony. Each of these companies has a VR or AR device currently on the market, all ranging in cost. It is estimated that by 2020, 52 million head-mounted devices will be used in the US. These VR headsets are continuing to impact…

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Infographic – Virtual Football Training

By | Touchstone VR, VR Infographic

Virtual Reality is being implemented in a variety of major industries from retail, to medicine, and even sports. There are currently sports-related VR apps on the market that allow the user to watch sporting events as if they are actually sitting courtside or on the sidelines; but what about using Virtual Reality to train and recruit for sports? With the…

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Infographic – 360 View of Virtual Reality

By | Touchstone VR, VR Infographic

Virtual reality has been all around us since the first panoramic paintings in 12th Century China. Today we can see it used in virtual and augmented reality apps like Pokémon Go, which allows players to catch digital monsters in real settings. According to this infographic created by Couponbox.com, we have a lot of innovative and interesting technology headed our way….

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Infographic – VR in the Enterprise

By | Touchstone VR, VR Infographic

Virtual Reality is a technology that immerses its users in a computer-generated 3D environment. Today, there are many other devices and technologies available that offer similar user experiences. Augmented Reality, for one, uses a wearable device to provide contextual information based on the user’s space at that moment. Mixed Reality overlays digital items to objects in the real world, allowing…

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Infographic – Choosing a VR Device

By | Touchstone VR, VR Infographic

With a variety of Virtual Reality devices now on the market, there are many different aspects a potential buyer should consider before making a purchase, including cost, reliability, and the devices that each supports. Some of the more well-known VR devices include the Google Cardboard and the Samsung Gear VR. The Google Cardboard supports a wide variety of smartphones and comes…

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Infographic – The Evolution of Virtual Reality

By | Touchstone VR, VR Infographic | No Comments

Augmented Reality, and Virtual Reality were conceptualized in the early 1900s with “Precursor” technology. Precursor was an early technology that blurred the lines between the physical world and the virtual world. This later stemmed to Augmented Reality, technology that adds virtual elements to one’s real world environment, and Virtual Reality, which is technology that immerses users into a false reality. The first…

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Infographic – New Realities: VR, AR & MR

By | AR Infographic, Touchstone VR, VR Infographic | No Comments

As technology continues to advance, more variations of Virtual Reality will continue to arise. Mixed Reality, for one, combines Virtual Reality and Augmented Reality. Though these “new realities” are very similar, there are also very significant differences between them. In using Virtual Reality, a headset or smart glasses are required. This headset immerses the user into a fully digital environment…

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Infographic – Virtual Reality and Disaster Relief Training

By | Touchstone VR, VR Infographic | No Comments

It is now known that Virtual Reality is relevant and useful in a variety of industries outside of just entertainment and aids greatly in job training. The Department of Homeland Security is currently looking into implementing Virtual Reality training as an alternative to real-life drills and tabletop exercises for disaster relief training. Training for these scenarios in VR are believed…

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Infographic – All About Virtual Reality

By | Touchstone VR, VR Infographic | No Comments

Virtual Reality is a completely artificial 3D environment that fully immerses the user.  VR has made strides not only in the entertainment industry, but in education, health care, real estate, eCommerce, tourism, military, law enforcement, and advertising as well. There are many advantages to using Virtual Reality in the business realm. It personalizes customer engagement, saves money, time and resources,…

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Infographic – Augmented Reality vs Virtual Reality

By | AR Infographic, Touchstone VR, VR Infographic | No Comments

With both Augmented Reality and Virtual Reality growing in popularity, it is important to understand the difference between the two. Augmented Reality blends virtual reality with real life, putting virtual items into real worlds. AR consists of 25% virtual and 75% real environments, making it only partially immersive. Users are able to still be in touch with reality, while at…

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Infographic – What to Know About the Oculus Rift

By | Oculus, Touchstone VR, VR Infographic | No Comments

In 2012, Palmer Luckey created a Kick-starter campaign to raise money for what would become the Oculus Rift. Shortly thereafter in 2014, Facebook CEO Mark Zuckerberg bought the company for an impressive $2 billion. This VR device can track facial expressions to display on a virtual avatar, has wireless hand controllers to mimic movement, and allows for a 360 degree perspective. Several different kinds…

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Infographic – Catching Augmented Reality Fever With Pokémon Go

By | AR Infographic, Pokemon Go, Touchstone VR, VR Infographic | One Comment

The success of Pokémon Go is undeniable to anyone who has been paying attention this past month since its release on July 6th.  Pokémon Go managed to become the top grossing app on the same day it launched, and shortly after it became the biggest mobile game in US history; beating Candy Crush, Draw Something and Clash Royale. Pokémon Go…

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Infographic – Future of VR in Marketing

By | Touchstone VR, VR Infographic | No Comments

Virtual Reality has great potential in positively influencing the Marketing world. Well-known companies including Facebook, Google, and Microsoft investing in VR has caused a rise in awareness due to their large audience base. Some brands have already incorporated VR into their marketing campaigns. Clothing retailer, Topshop, created a campaign that virtually transported users in their UK-based flagship store to the runway…

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Infographic – VR and AR in Healthcare

By | AR Infographic, Touchstone VR, VR Infographic | No Comments

Virtual Reality and Augmented Reality are both being used in a variety of industries, including education, sports, tourism, and even healthcare. The video game industry is projected to earn the highest revenue at $11.6 billion, but the healthcare industry is right behind them with $5.1 billion. VR and AR can be used for a variety of medical purposes including: diagnostics…

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Infographic – Virtual Reality: Coming to a Theme Park Near You

By | Touchstone VR, VR Infographic | No Comments

This summer, entertainment in Virtual Reality is being taken to the next level with its incorporation into rollercoasters and arcades across the globe. The United States is leading this trend compared to the other countries currently working to bring VR to theme parks, with 14 separate locations that have a VR rollercoaster or arcade experience. Six Flags alone is introducing…

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Infographic – Why You’ll Be Wearing Your Next Computer

By | AR Infographic, Touchstone VR, VR Infographic | No Comments

Virtual Reality is projected to be a $30 billion industry by 2020; Augmented Reality, on the other hand, is expected to reach $90 billion in revenue. These new technologies are similar, but people may be wondering about why AR has such a larger project revenue. This gap is largely attributed to AR’s use in everyday life—with the use of a smartphone,…

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Infographic – How VR and AR Will Change the Way We Shop

By | AR Infographic, Touchstone VR, VR Infographic | No Comments

Virtual Reality and Augmented Reality have altered the landscape of several industries including: the military, medicine, entertainment, education, and more. Brands such as Land Rover, Boeing, Tommy Hilfiger, The North Face, Lego, and more, are capitalizing on this and have incorporated VR and AR into their business. 66% of consumers say they are interested in shopping in Virtual Reality, which…

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Infographic: The VR Industry Landscape

By | Touchstone VR, VR Infographic | No Comments

Many companies are working on innovations in Virtual Reality; and these companies are all attempting to make strides in very different and exciting places. Content in VR covers a wide range that includes location-based, sporting/live events, social networking, games, entertainment, enterprise, healthcare, and education. When creating new applications for VR technology, developers can choose from specific platforms with different tools and…

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Infographic – An Infographic Made to be Viewed in Virtual Reality

By | Touchstone VR, VR Infographic | No Comments

Recently our friends at StartApp and Nowsourcing created an infographic like no other, because it’s an infographic made to be viewed in virtual reality. The way the information is being displayed here is truly revolutionary, and it makes reading an infographic a much more immersive experience. This infographic debuted on March 13, 2016 at SXSW and it represents a potential new…

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Infographic – The Future of Retail in Virtual Reality (VR)

By | Touchstone VR, VR Infographic | No Comments

Augmented Reality alters what a person is seeing in that exact moment. Retail locations are considering implementing AR into various brick and mortar stores in the form of a virtual fitting room or a “Magic Mirror.” Beauty retailer, Sephora, is testing this Magic Mirror in select European locations. Make-up colors and shades can easily be changed by swiping a touchscreen,…

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VR and Consumer Sentiment

By | Consumer Reports, infographic, Teen Market Research, Touchstone VR, Virtual Reality, VR Consumer Report, VR Infographic, VR Insights | One Comment

Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. When those who had experienced virtual reality (22% of the sample) were asked to…

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2015 Virtual Reality (VR) Consumer Report

The VR (Virtual Reality) Consumer Sentiment Report – Infographic

By | Greenlight VR, infographic, Kids Market Research, Market Research Reports, Teen Market Research, Touchstone VR, Virtual Reality, VR Consumer Report, VR Infographic, VR Insights | No Comments

SAN FRANCISCO, CA, November 11th, 2015 – Virtual reality has been somewhat of an intriguing fantasy for a while now; and while the technology has been available for a number of years, it’s only recently that big strides are being made in virtual reality. These technological advances seem to have overcome the problems that have for so long held VR…

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Infographic - The New Reality of Virtual Reality and the Potential with Youth

Infographic – The New Reality of Virtual Reality (VR) and the Potential with Youth

By | infographic, Kids Market Research, Marketing Research, Teen Market Research, Touchstone VR, Virtual Reality, VR Consumer Report, VR Infographic, VR Insights | 6 Comments

VR has been around for many years but, disappointingly, has failed to live up to its own expectations.  With new groundbreaking, non-nausea-inducing devices and amazing immersive software starting to be developed, VR’s moment for consumer products may finally have arrived.  Major VR companies are preparing to launch VR headsets that make VR real for the consumer in 2015/2016—will they succeed…

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