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Market Research Reports

DATA SUPPORTED WAYS TO MAKE MARKET RESEARCH SURVEYS MORE INCLUSIVE FOR PARTICIPANTS

Data Supported Ways to Make Market Research Surveys More Inclusive for Participants

By Consumer Insights, Consumer Reports, Cultural Insights, Data Quality, Inclusive, Inclusive Questions, Inclusivity, Market Research, Market Research Reports, Quantitative Research, Reporting & Analysis, Reports, Research Manager, Touchstone Research, Uncategorized

  Key Insight:  There are tangible, data-supported ways to make the survey experience more inclusive for participants without compromising the representativeness of the sample. Making the survey experience as inclusive as possible for all participants is a very important priority for Market Research companies. Although we (at Touchstone) pride ourselves in always striving to make our survey experience, and our…

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2015 Virtual Reality (VR) Consumer Report

The VR (Virtual Reality) Consumer Sentiment Report – Infographic

By Greenlight VR, infographic, Kids Market Research, Market Research Reports, Teen Market Research, Touchstone VR, Virtual Reality, VR Consumer Report, VR Infographic, VR Insights No Comments

SAN FRANCISCO, CA, November 11th, 2015 – Virtual reality has been somewhat of an intriguing fantasy for a while now; and while the technology has been available for a number of years, it’s only recently that big strides are being made in virtual reality. These technological advances seem to have overcome the problems that have for so long held VR…

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2015 Virtual Reality (VR) Consumer Report

The 2015 Virtual Reality (VR) Consumer Report

By Greenlight VR, Market Research Reports, Marketing Research, Touchstone VR, Virtual Reality, VR Consumer Report, VR Insights No Comments

EVERYTHING YOU NEED TO KNOW ABOUT THE VR CONSUMERS IN ONE REPORT A 100-PAGE DATA-DRIVEN REPORT WITH EVERYTHING YOU SHOULD TO KNOW ABOUT THE VR CONSUMERS. New report provides insights into consumer expectations for virtual reality. SAN FRANCISCO, CA, August 19th, 2015 – Greenlight VR and Touchstone Research today unveiled the VR CONSUMER REPORT, a first-of-its kind report providing a data-driven perspective…

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Kids, Teens, and Social Media

By Kids Market Research, Market Research Reports, Online Community Panel, Social Media, Teen Market Research No Comments

Here is the second part of a study we conducted with Nickelodeon & Insight Research Group that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids, Teens, and Social Media”. It’s commonly accepted that the presence of social media has exploded online in the last few years and has quickly become a fixture in…

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Kids talk brands and advertising, part two

By Kids Market Research, Market Research Reports, Marketing Research, Online Community Panel No Comments

Here is the second part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising, part two”. Nickelodeon (7/27/2009) From the subtlety of product placement to the in-your-face approach of pop-up ads, this generation of kids and teens are no strangers to advertising….

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Kids talk brand and advertising; part one

By Kids Market Research, Market Research Reports, Marketing Research, Online Community Panel No Comments

Here is the fist part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising; part one”. Nickelodeon (7/1/2009) Our research revealed that brand awareness resonates with kids as young as eight and nine years old. And while articulating what a brand name…

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Kids & Teens Doing Their Part (pt 2)

By Kids and Family, Market Research Reports, Marketing Research, Online Community Panel No Comments

Here is the second part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids & Teens Doing Their Part (pt 2)”. Author: Nickelodeon Kaleidoscope (5/8/2009) In April, we reported that while kids and teens have a wealth of knowledge about world issues, they sometimes feel these…

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Nickelodeon Kaleidoscope: Kids & Teens Doing their part

By Kids and Family, Market Research Reports, Marketing Research, Online Community Panel No Comments

Here is a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was kids and teens  “Doing their part”. Kids’ paths and roadblocks to making a difference Author: Nickelodeon (3/27/2009) As April showers start to fall, this edition of Kaleidoscope from the Brand and Consumer Insights Department at Nickelodeon Kids…

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