Category: Social Media
-
Tech Savvy Researcher Feature: Tencent – The Chinese Social Networking Giant
“Now victory may be produced for your army from the tactics used by the enemy.” Sun Tzu, The Art of War China, the Middle Kingdom. Home of Sun Tzu and his war strategies; Confucius and his many proverbs (he who stand on toilet, high on pot is not one of them). Long have we wondered…
-
Introducing Shots of Me, the New Selfie-Sharing App Backed by Justin Bieber
Every so often, a cultural trend becomes a phenomenon. Malcolm Gladwell called it the tipping point. General nostalgia classically refers to it as the zeitgeist. And, alas, surely as Chuck Taylors compliment skinny jeans, sometimes these phenomena meet, the wake of which leaves us in a changed world. Enter Shots of Me, the spanking new…
-
Smart Phones, Smart Teens – App Downloads Rising Along with Awareness of Privacy Concerns
I Kissed a Girl! That was easy. I just put together a few pictures and I have the answer to my latest trivia challenge on 4 Pics 1 Song, the number 1 downloaded free app in the App Store. The admirable runner up is Amateur Surgeon. Yes, it’s exactly like it sounds, and more –…
-
Second Screen Apps, Vine, & Twitter
This Week in Social Tech: Second Screen Apps Lack Luster, Vine Swinging to the Top of the App Store, and Twitter Tackles Trending Tunes The age of the argument is over. Gone are the days when pseudo-intellectual debates at the bar or coffee shop escalate to fisticuffs. Long before it comes to blows, we whip…
-
Facebook is Working for You: Advertiser Edition
Social Media Giant unveils “Lookalike Audiences” feature It’s been a helluva ride for facebook. Born of the lavish catacombs of a Harvard dormitory at the dawn of social networking, gradually surpassing former royals like Friendster and Myspace (now archaic drifters, subsisting on social gaming and music, respectively), it has been a long road to prominence.…
-
Pheed Me: Teens, Innovation and Monetization Fuel Success of Latest Social Media App
Influence is a funny thing. One never can tell just who will sway them to try the latest shoe style, iphone case, or say, social media app. There is an easy answer of course: celebrities. Who doesn’t want to rock the same styles as their favorite pop artist or movie star. But the time may…
-
Tech Savvy Researcher Feature: The Rise of Social TV
Merging our Media-Tech world to see it “through the eyes of our friends” Ready Player One by Ernest Cline was the last great book recommendation I got. This is a nostalgia shot, people, because that sentiment is a double-whammy two-for of things that just don’t happen anymore: paper-page book reading, and getting recommendations directly from…
-
Tumblr, Snapchat and an Online Exodus [TEENS]
Is Facebook losing its hold on the younger generations? Like the OJ verdict and the Clinton-Lewinski scandal, I’ll never forget where I was the first time my mom friend-requested me on Facebook. There was bellyaching, groaning, and any number of other visceral reactions to the same moment in time. We all experienced it – our…
-
Facebook unveils new Graph Search. New opportunities for Social-Savvy Researchers?
There’s a new search engine in town. As online technology spins intricate webs of capability, catering to uses both corporate and individual, testing daily the bounds of design and usability while arranging opportunities for users (and advertisers) to gain footing in a still-evolving frontier, it’s easy to get caught up in the glamour of little…
-
The Media Mammoth: During the Rise of the Tablet, TV Still dominates
Marty McFly, 1955: “Yeah, you know we have two.” He is referring of course to the number of TV sets in his 1985 household, amazing his teenage uncle whose family just got their first. Marty goes back, of course, to the future, but I’m sure his uncle would be even more amazed by a report…
Recent Posts
- How Dial Testing Enhances TV Shows and Movies with Real-Time Audience Feedback
- Full-Service vs. Flexible Market Research: Which Approach is Right for Your Business?
- Save Time, Move Faster: The Efficiency of Online Rolling Research UX Programs
- How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]
- Maximizing Content Engagement with Dial Testing: Real-Time Audience Insights
Categories
- Advanced Analytics
- Advanced Statistical Methods
- AI
- AI Infographics
- Anthropologist
- Artificial Intelligence
- Augmented Reality
- Careers
- Child Research
- CIRQ
- Constant Sum
- Consumer Behavior
- Consumer Insights
- Cultural Insights
- Custom Research Panels & Communities
- Data Integrity
- Data Privacy
- Data Quality
- Demographics
- Dial Tester
- Dial Testing
- Education Market Research
- Focus Groups
- GDPR
- Gen Alpha Market Research
- Gen Z Insights
- Gen Z Market Research
- Gen Z Reports
- Generation Alpha
- Generative AI
- Generative AI Reports
- Generative AI Surveys
- In-Depth Interviews
- In-Depth Interviews (IDI's)
- In-Person Qualitative Research
- In-Person Research
- Inclusive
- Inclusive Questions
- Inclusivity
- Infographics
- insight communities
- Insights Association
- International Market Research
- Internship
- Kids Market Research
- Likert Ratings
- Magnitude Estimation
- Market Research
- Market Research Industry News
- Marketing Strategy
- Maximum Difference (MaxDiff)
- Moderation
- Moderator
- Multisensory research
- New Hires
- Observational research
- Online Panels
- Online Qualitative Research
- Paired Comparisons
- Partnerships
- Press Releases
- Privacy Shiled
- Promotions
- Q-sort
- Qualitative Fieldwork
- Qualitative Moderators
- Qualitative Recruitment
- Qualitative Research
- Qualitative Research Services
- Quality Control
- Quantitative Research
- Rank Order
- Reporting & Analysis
- Reports
- Research Analyst
- Research Manager
- ResTech
- Rolling Research UX Programs
- Samsung Gear VR Apps
- Scaling Techniques
- Security
- SOC2
- SUP3RNATURAL
- Technology
- Technology & Strategy
- Topics
- Touchstone AI
- Touchstone Research
- Touchstone Staff
- Touchstone VR
- Unbounded Ratings
- Uncategorized
- Usability Research
- UX
- UX Research
- VR Healthcare
- VR Research
- White Paper
- Youth and Family Insights
- Youth Market Research
Tag Cloud
3D 360 Video Advertising AR AR technology Augmented Reality consumer insights Education Entertainment Facebook Gaming Google Google Cardboard head-mounted display Healthcare HMD HTC Vive Immersive infographic interactive Kids Marketing Research Market Research Microsoft Microsoft Hololens Mobile Oculus Oculus Rift retail Samsung Samsung Gear VR Smartphone Social Media Social Networks sports Technology Teens Touchstone Research tourism Virtual Reality virtual reality technology VR VR gaming vr headset vr technology