Tag: data integrity
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Enhancing Qualitative Research through Strategic Participant Recruitment
The success of qualitative research hinges on the quality of data derived from a well-chosen group of participants. Given the smaller sample sizes and the detailed insights required, the selection process is crucial. At Touchstone Research, we have learned that a one-size-fits-all approach to recruitment does not work; each study demands a tailored strategy to…
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Touchstone Research Takes a Stand for Data Integrity by Joining Insights Association’s Data Integrity Council
New Haven, Connecticut – February 23, 2023 – Touchstone Research, a long-time advocate for enhancing data quality in market research, has announced its membership in the Data Integrity Initiative (DII) Council. The DII Council is a specialized unit within the Insights Association that focuses specifically on ensuring the integrity and quality of research data. …