Whether parents want to admit it or not, kids have an influence over what is purchased in the household. From snacks to clothing brands—kids have preferences, and they make their parents fully aware of those preferences which can influence household purchasing behavior. As a result, kids play a pivotal role in the consumer marketplace, which also makes them an…
We are thrilled to announce that, for the 7th consecutive year, Touchstone Research has received the kidSAFE+ COPPA Certified Seal for their Youth & Family research community, Panelpolls. As a kidSAFE+ COPPA Certified company, we have undergone a thorough review of PanelPolls to ensure that it meets the highest standards for child safety and protection and follows Children’s Online Privacy…
New Jersey – August 31st, 2022 – Touchstone Research announced today that Maggie Falvey has been promoted to Project Director on TSR’s quantitative research division. In her new role, Maggie will lead projects across core youth and family, media and entertainment, and technology client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence across research…
Austin, Texas– July 29, 2022 – Touchstone Research announced today that Karen Spruill has been promoted to Research Manager on TSR’s qualitative research division. In her new role, Karen will lead and mentor a team of qualitative analysts and associates within TSR’s qual division, and oversee core youth and family, media entertainment and technology client accounts and help the firm’s…
Touchstone Research, a leader in the digital market research space, advances its data quality credentials by adding Imperium’s Trust Shield Certification. The Trust Shield confirms that Touchstone Research utilizes the industry’s #1 data-quality and anti-fraud services and follows industry best practices for implementing data quality checks. About the Trust Shield Certification: The certification process is rigorous. Imperium checks the setup…
Data Quality is at our Core Touchstone Research has been in the online research space for more than 30 years. Over the course of that experience, we have identified a winning strategy for dealing with the ever-present threat of bots, scammers, and inattentive respondents in online research studies. We have tested dozens of different strategies and tools to find which…
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