Austin, Texas– July 29, 2022 – Touchstone Research announced today that Karen Spruill has been promoted to Research Manager on TSR’s qualitative research division. In her new role, Karen will lead and mentor a team of qualitative analysts and associates within TSR’s qual division, and oversee core youth and family, media entertainment and technology client accounts and help the firm’s continued pursuit of Innovation & Excellence across research methodologies, technologies, and business operations.
Karen is a senior qualitative researcher and moderator with 15+ years of experience translating consumer behavior into meaningful insights. While Karen is adept at leading research across a wide range of methodologies, she is especially passionate about conducting qualitative research studies, both remotely and in-person. Karen has extensive experience conducting a range of qualitative methodologies including in-depth interviews, focus groups, UX research, insight communities, discussion boards, and rolling research programs for some of the world’s largest brands. As a highly skilled communicator, she loves connecting with participants and getting down to the heart of the matter.
“We are very excited to announce Karen’s well-deserved promotion. She is an expert qualitative researcher with extensive experience in both online and in-person methods and brings great value to our clients. Karen will serve as a great mentor and leader to our awesome qual team members”. Aaron Burch, CEO
About Touchstone Research, Inc.
Touchstone Research, Inc. is a full-service marketing research and consumer insights firm serving the world’s largest brands, marketers, and agencies. Headquartered in Branford, Connecticut, with teams in Los Angeles, Austin, Denver, Florida, Chicago, North Carolina, Michigan, New Jersey, New Hampshire, Idaho and Rhode Island. Touchstone Research specializes in custom research, managing proprietary online panels and communities, youth and family, media and entertainment and technology research. For more information, visit www.touchstoneresearch.com.
