Erik Erwin Joins Touchstone Research as Senior Project Director

Durham, North Carolina – May 13th, 2022 – Touchstone Research announced today that Erik Erwin has joined the firm as Sr. Project Director.  Erik will work closely with TSR’s tech, media and entertainment and youth and clients in executing a wide range of innovative qualitative research programs.  Erik is among 15 new hires added to the firm over the past 12 months.

Erik is an anthropologist with over 10 years of experience uncovering insights about consumer culture for Fortune 500s and ad agencies in categories including: technology, CPG, finance, health care, food and beverage, automotive, clothing, and others. Prior to that he worked in Iraq doing on-the-ground socio-cultural research for the US Army, seeking to help decision makers better understand the local culture and more effectively interact with the local people.

Erik has a master’s degree in Anthropology from the University of Colorado, Boulder and a bachelor’s in Business from the University of North Carolina, Chapel Hill and is a RIVA trained qualitative research moderator.

“We are so excited to have Erik join our growing qualitative research team.  As a highly experienced anthropologist of 10+ years, Erik brings a tremendous wealth of knowledge and research expertise to the team.  His extensive experience working across a range of methodologies, industries, and demographics will provide great value to our clients.” – Aaron Burch, CEO     

Erik has been an anthropologist since he was in the womb – literally. His mother was finishing her degree in anthropology when she was pregnant with him. And ever since he entered the world he’s been fascinated by the diversity of human culture, and why people think and do the things they do. Erik has been to 44 states including Alaska and 6 continents including Antarctica and he plans to eventually make it to all of them. And in his free time, he likes to mountain bike, whitewater kayak, and go camping with his family.

About Touchstone Research, Inc.

Touchstone Research, Inc. is a full-service marketing research and consumer insights firm serving the world’s largest brands, marketers, and agencies. Headquartered in Branford, Connecticut, with teams in Los Angeles, Austin, Denver, Florida, Chicago, North Carolina, Michigan, New Jersey, New Hampshire, Idaho and Rhode Island.  Touchstone Research specializes in custom research, managing proprietary online panels and communities, youth and family, media and entertainment and technology research. For more information, visit