Category: Qualitative Recruitment
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On the Road Again – Tips for Conducting Qualitative Research In-Person
Okay, so we’re back to face-to-face research…now what? Whether you are new to research in a facility, or it’s been a hot minute, here are some tips to consider when getting back to in-person research. Before the Sessions When it comes to the facility, remember, YOU are “the client”. Obtain the spec sheet and checklist…
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Ensuring High Show Rates in Qualitative Market Research Sessions
Once participants have been screened and selected for a qualitative research study, you might think the job of a recruitment team is complete. The initial screening and selection, however, is only the first step in the detailed process of participant recruitment. The next, and perhaps most important step is ensuring that, come testing day, researchers…
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Benefits of Tech Checks in Qualitative Research Sessions
In the world of virtual research, proper pre-session preparation is essential to running a successful qualitative research study. One of the best ways to set both researchers and research participants up for success is through pre-session technology checks, commonly known as “Tech Checks”. What are tech checks? Tech checks are 5–15-minute pre-session meetings between a…
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Kate Ridoux Joins Touchstone Research as Project Director
New Jersey– May 20th, 2022 – Touchstone Research announced today that Kate Ridoux has joined the firm as Project Director on TSR’s qualitative recruitment and fieldwork division. Kate will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies. Kate is among…