Data Quality is at our Core Touchstone Research has been in the online research space for more than 30 years. Over the course of that experience, we have identified a winning strategy for dealing with the ever-present threat of bots, scammers, and inattentive respondents in online research studies. We have tested dozens of different strategies and tools to find which…
Chicago – April 5th, 2022 – Touchstone Research announced today that Jack Keelan has joined the firm as Sr. Project Director. Keelan will work closely with TSR’s youth & family, tech and media & entertainment clients in executing a wide range of next gen qualitative research programs. Keelan is among 14 new hires added to the firm over the past…
Connecticut – February 8th, 2022 – To support the consumer insights firm growth and expanding initiatives, Touchstone Research, announced the promotion of six employees. Samatha Leaman (Qual), Kyle Morrison (Quant) and Maegan Juul (Qual Recruitment) have been promoted to Senior Research Manager and will continue to lead their respective research divisions. In addition, Andrea Boulden, Adam LaCroix and Danelle…
A recent national survey of 800 moms and their kids found that 93% of moms want to take a family vacation this summer, and that they are more comfortable camping than staying in a hotel. While kids rate going swimming and to water parks #1, moms want trips that promote bonding. Jellystone Park study finds pent up demand, but moms…
Touchstone Research is pleased to announce that Travis Santa, VP and Security Officer, has been selected as the new Treasurer of the CIRQ (Certification Institute for Research Quality) board. CIRQ is a non-profit subsidiary of the Insights Association, established in 2009 to provide audit and certification services to market research, insights, and data analytics firms. “I am very excited to…
Connecticut–Touchstone Research has launched its proprietary visual and forensic watermarking solution for protecting client content in marketing research and consumer insights studies, Secure Content Testing (SCT). SCT works by applying a unique visual and forensic watermark to content being tested within an online research study. The watermarks are non-removable and can be used to tie the content back to the…
In 2016 we wrote about some of the top companies working in the AR/VR education space, but since then there have been many interesting developments. Today, we’re seeing teachers actually integrate AR/VR into their lesson plans, completely transforming the classroom experience. Gone are the days when a teacher is standing at the front of the classroom reciting a 60-minute speech….
Touchstone recently conducted a research study with Bravely around the cost of the Conversation Gap on workplace health. The eye-opening research white-paper gets at why certain employees avoid tough conversations at higher rates than others. Below is an interesting infographic by Bravely that highlights some of the report’s key findings. The full report can be accessed for free HERE.
Check out the findings from Kids Snacking Study we conducted on behalf of Stonyfield! New offerings provide parents with four new flavors in convenient, spoon-free format, perfect for on-the-go families Londonderry, NH, March 7, 2019 – Stonyfield Organic, the country’s leading organic yogurt maker and the #1 kids brand in organic yogurt, is hoping to bring parents and kids to the table…
Every day there are more and more articles on virtual reality; what apps are coming out, which new companies have formed, or what the latest breakthrough is; but an issue that’s receiving less of a spotlight than it should, is advertising. Advertisers are eager to try to enter the world of virtual reality, and for a good reason; as technology…
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