Now Hiring! Fall Market Research Interns!

We are hiring! Market Research Internship – Fall 2018

By | Augmented Reality, Careers, Consumer Insights, Internship, Market Research, Qualitative Research, Quantitative Research

Exciting opportunity to join a fast growing, dynamic and innovative marketing research firm specializing in technology fueled digital research solutions. We work with some of the world’s brands, marketers and agencies.  We have special expertise in the Media & Entertainment, Kids & Families, Technology and Virtual Reality and Augmented Reality Industries. We seek a highly a motivated individual interested in…

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Augmented Reality Market Research

Touchstone Research leverages augmented reality capabilities to enhance market research services

By | Augmented Reality, Consumer Insights, Kids and Family, Technology, Usability Research, UX

By layering computer-generated elements over a real-time image of a user’s surroundings, augmented reality (AR) technology blends the digital with the real world.   AR’s biggest advantage over virtual reality is its accessibility.  From Snapchat to the NFL’s first-down line, AR already has a wide range of applications across industries. It’s no surprise that AR apps are taking the gaming industry…

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Beatrice Capestany, Senior Research Analyst, Touchstone Research

Touchstone Research Consumer Insights Firm Adds Beatrice Capestany

By | Augmented Reality, Consumer Insights, Market Research, New Hires, Qualitative Research, Quantitative Research, Reporting & Analysis, Research Analyst

Connecticut – July 10th, 2018 – Touchstone Research announced today that Beatrice Capestany has joined the firm as Senior Research Analyst.  In this role, Capestany will execute a wide range of next gen quantitative and qualitative research studies and oversee Touchstone’s advanced research technologies and methodologies and development of new tools and applications. Prior to working at Touchstone, Beatrice held a post-doctoral…

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Infographic – The Rise of Augmented Reality Smart Glasses

By | AR Infographic, Touchstone VR

Augmented Reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, AR uses the existing environment and overlays new information on top of it. Google Glass is a well-known example of Augmented Reality smart glasses – aside from these, there are currently 42 AR smart glasses on…

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augmented reality fashion show

Infographic – Augmented Reality Enters the Fashion World

By | AR Infographic, Touchstone VR

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world.  Last month’s Fashion Week brought…

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