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How to Choose the Right Consumer Research Company for Your Brand
Selecting the right consumer research company can make or break your brand’s ability to connect with your target audience, adapt to market trends, and make confident, data-driven decisions. With hundreds of options available, how do…
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What Are Consumer Research Services? A Guide for Brands
Consumer research services help brands understand how people think, feel, and behave. From product development to ad testing, these insights empower companies to make smarter, more strategic decisions based on real consumer needs. But what…
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Building Engaging Insight Communities: TSR + Recollective Webinar with Alexis Gauthier
Building engaging insight communities means creating purposeful, flexible research environments where participants feel heard and valued. On Wednesday, September 10, Recollective is hosting a live webinar with Alexis Gauthier of Touchstone Research to explore how…
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The Complete Guide to Dial Testing: Real-Time Feedback for Smarter Content Decisions
Dial testing is a real-time feedback method that captures audience reactions second-by-second while they view or listen to content. Using a dial or slider interface, participants express their engagement levels, providing granular insights to optimize…
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Building the Best Market Research Tools: Touchstone’s In-House Approach
Earlier this month, Touchstone Research’s COO and Security Officer, Travis Santa, joined a panel of industry leaders for the Insight Platforms Demo Days series. The session, titled “When Agencies Build Tech,” explored a growing trend:…
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Proven Strategies for Building Custom Insight Communities (Live at Quirks NY 2025)
What are the best strategies for building custom insight communities? Custom insight communities thrive when they’re designed with clear goals, tailored frameworks, and member-first engagement. At Quirks NY 2025, experts from Touchstone Research, Collage Group,…
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Multi-Market Qualitative Research: 6 Best Practices for Global Studies
What is Multi-Market Qualitative Research?Multi-Market Qualitative Research is the process of conducting qualitative studies—like interviews, focus groups, and ethnographies—across multiple countries or regions. It uncovers localized insights while identifying cross-cultural trends, using region-specific methodologies, culturally…
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Brand Tracking vs. Brand Health Tracking: 5 Key Differences and Why Brand Health Trackers Matter
What is Brand Health Tracking in Market Research?Brand health tracking is the continuous measurement of a brand’s emotional equity, loyalty, and performance across key metrics like trust, awareness, and advocacy. It helps brands evaluate how…
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UX Research Best Practices: 3 Proven Strategies from Our Moderator Roundtable
Conducting remote UX research with dynamic stimuli and evolving prototypes presents a unique set of challenges—balancing structure and flexibility, managing tech intricacies, and uncovering clear, actionable user insights. When done right, UX research best practices…
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Gen Z Qualitative Research: 5 Key Strategies for Deeper Engagement
Gen Z qualitative research is essential for brands aiming to stay relevant in a rapidly evolving marketplace. Gen Z—digital natives born between roughly 1997 and 2012—are not only powerful consumers but also cultural drivers and…
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