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The Power of Mirroring: Why Multicultural Research Needs Culturally Aligned Moderators
As demographics shift and cultural diversity grows, multicultural research methods have become essential for brands aiming to connect authentically with their audiences. From product innovation to messaging strategy, multicultural market research helps brands resonate with…
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Touchstone Research’s Online Dial Testing Tool Achieves SOC 2 Type II Compliance
Touchstone Research is proud to announce that our proprietary Online Dial Testing Tool has achieved SOC 2 Type II Compliance, reinforcing our unwavering commitment to data privacy and security in market research. Since 2019, Touchstone…
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Boost Your Advertising Effectiveness: Why Dial Testing Works in Advertising Research
Have you ever wondered why certain ads instantly connect with viewers while others miss the mark? The secret often lies in the quality of advertising research behind them. More specifically, it’s the power of dial…
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UX Research Recruitment: 5 Proven Steps for Recruiting the Right Participants
How do you recruit participants for UX research? Recruiting participants for UX research involves defining your target audience, using specialized UX recruitment agencies, applying multi-step screening processes, offering incentives, and ensuring a seamless experience. The…
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UX Research vs. Usability Testing: What’s the Difference & Why You Need Both
In today’s digital landscape, creating seamless, intuitive, and user-centered experiences is critical for product success. Whether you’re designing a mobile app, e-commerce platform, or SaaS tool, understanding how real users think, feel, and behave is…
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What is Online Dial Testing? How Online Dial Testing Optimizes Content in Real-Time
Dial Testing is a research method that allows participants to provide real-time audience feedback on content using a digital dial or slider. As they watch or listen, their responses are recorded moment-by-moment, providing valuable insights…
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Touchstone Research Launches AI-Powered Conversational AI Surveys
New Haven, CT – February 27th, 2025 –Touchstone Research (TSR), a leading full-service market research and consumer insights firm, today announced the launch of its latest AI-powered innovation: Conversational AI Surveys. This advanced methodology leverages…
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Focus Group Moderator Guide: How to Handle Tough Participants Like a Pro
What does a moderator do in a focus group? A focus group moderator guides discussions, manages group dynamics, ensures all voices are heard, and keeps the session aligned with research goals. Their role is critical…
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The Insight Advantage Program: Ongoing, On-Demand Market Research for Agile Brands
A Smarter, More Agile Approach to Research Introducing The Insight Advantage Program. At Touchstone Research (TSR), a top market research agency, we know that brands need ongoing, flexible market research but may not always have…
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5 Reasons Why Secure Content Testing Is a Must for Media and Entertainment Market Research
Secure Content Testing (SCT) is essential for protecting unreleased movies, TV shows, and digital media from leaks and piracy in market research projects. As digital content consumption rises, so do the risks of unauthorized distribution.…
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Where Market Research and Cutting-Edge Technology Meet
