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How Real-Time Audience Testing Is Shaping TV Shows and Movies in 2025
Why Audience Testing Matters in 2025 In today’s competitive streaming landscape, audience attention is hard to capture—and even harder to keep. Studios, networks, and streaming platforms rely on real-time audience testing to ensure that their…
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Full Service Market Research vs. Flexible Market Research: Which Strategy is Best for Your Brand?
Full Service Market Research Company or Flexible Research Partner? Here’s How to Choose. If you’re searching for a way to unlock better insights, choosing between a full service market research company and a flexible market…
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Save Time, Move Faster: The Efficiency of Online Rolling Research UX Programs
In today’s fast-paced world of product development and UX research, gaining user insights quickly is critical to staying ahead. Online Rolling Research UX Programs offer a continuous, agile approach that eliminates bottlenecks, allowing teams to…
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![How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]](https://touchstoneresearch.com/wp-content/uploads/2025/01/istockphoto-157719429-612x612-1.jpg)
How to Moderate Kids & Teens in Qualitative Research | Youth Market Research Best Practices [Roundtable Discussion]
Let’s face it –conducting market research with kids and teens can feel like stepping into a new world. If you’re wondering how to moderate kids & teens in qualitative research, they’re honest, sometimes unpredictable, and…
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Touchstone Research Launches Moment-To-Moment Dial Testing Tool, Dial Tester, for Real Time Audience Feedback and Content Optimization
Moment-to-moment dial testing is a method for collecting real-time audience feedback using a visual dial or slider interface. Touchstone Research’s Dial Tester captures second-by-second reactions, enabling brands to refine media content based on precise audience…
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The Ultimate Guide to Rolling Research UX Programs: Continuous Insights for Exceptional User Experiences
In today’s fast-moving digital landscape, UX rolling research has become a foundational strategy for brands that want to stay user-centered and agile. With constant product updates and shifting user expectations, online rolling research UX programs…
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Understanding Generation Alpha: Market Research and Consumer Insights for Tomorrow’s Influential Generation
Who is Generation Alpha? Born from 2010 onward, Generation Alpha is the first generation to be raised in an entirely digital world. As the children of Millennials and younger siblings of Gen Z, they are…
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New Year, New Look: Welcome to the New Touchstone
2025 is here, and we’re starting the year with a bold step forward! Touchstone Research has a new look and a reimagined website that reflect the innovation, expertise, and passion we bring to every project.…
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Touchstone Research Announces the Promotion of Travis Santa to Chief Operating Officer (COO)
January 13, 2025 — New Haven, CT — Touchstone Research, a leader in innovative market research solutions, is excited to announce the promotion of Travis Santa to Chief Operating Officer (COO), effective January 01, 2025.…
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Recruiting Educators for Qualitative Market Research: Best Practices and Proven Strategies
Recruiting educators for qualitative research presents both challenges and rewards. Whether you are speaking with teachers, administrators, or coaches, their insights can provide valuable perspectives on educational practices, policies, and innovations. However, their demanding schedules…
The Tech-Savvy Researcher Blog
Where Market Research and Cutting-Edge Technology Meet
