By layering computer-generated elements over a real-time image of a user’s surroundings, augmented reality (AR) technology blends the digital with the real world. AR’s biggest advantage over virtual reality is its accessibility. From Snapchat to the NFL’s first-down line, AR already has a wide range of applications across industries. It’s no surprise that AR apps are taking the gaming industry…
In the last year, American consumers returned $360 billion worth of merchandise that was purchased online. Nearly a quarter of consumers returned these items for looking different in person than it looked online. With the help of Augmented Reality, this high return rate is expected to decrease. 61% of shoppers prefer to shop at stores that offer Augmented Reality for…
Kids are always interested in the latest and greatest thing, that’s why they are often the early adopters of new technology. Virtual Reality and Augmented Reality have seen a lot of development recently, and several companies are wisely looking into ways to utilize this technology in a way that’s appealing to kids. What a lot of companies are trying to…
List updated on 9/27/2016 It seems like only yesterday that Virtual Reality and Augmented Reality were nothing more than science fiction; a pipe dream of tech enthusiast which people thought would never pan out. Today, Virtual Reality has reached impressive levels which have shattered the simple dreams of the science fiction era; and Augmented Reality is becoming so common place…
The success of Pokémon Go is undeniable to anyone who has been paying attention this past month since its release on July 6th. Pokémon Go managed to become the top grossing app on the same day it launched, and shortly after it became the biggest mobile game in US history; beating Candy Crush, Draw Something and Clash Royale. Pokémon Go…
By now I’m sure you’re aware of Pokémon Go, the latest phenomenon that has been cluttering your Facebook, Twitter, or whatever other form of social media you have. On the off chance that you’re one of the people who is not aware of this game, here is a quick breakdown. Pokémon Go is a smartphone game which utilizes Augmented Reality,…
Virtual Reality and Augmented Reality are both being used in a variety of industries, including education, sports, tourism, and even healthcare. The video game industry is projected to earn the highest revenue at $11.6 billion, but the healthcare industry is right behind them with $5.1 billion. VR and AR can be used for a variety of medical purposes including: diagnostics…
Virtual Reality is projected to be a $30 billion industry by 2020; Augmented Reality, on the other hand, is expected to reach $90 billion in revenue. These new technologies are similar, but people may be wondering about why AR has such a larger project revenue. This gap is largely attributed to AR’s use in everyday life—with the use of a smartphone,…
Currently, there are a handful of VR devices on the market and only a few AR devices. Before taking the leap and purchasing one of these headsets, one has to consider the reason for purchase. Virtual Reality devices take the user into a new artificial environment where their new reality is completely simulated. At this point, the HTC Vive, Samsung…
Virtual Reality and Augmented Reality have altered the landscape of several industries including: the military, medicine, entertainment, education, and more. Brands such as Land Rover, Boeing, Tommy Hilfiger, The North Face, Lego, and more, are capitalizing on this and have incorporated VR and AR into their business. 66% of consumers say they are interested in shopping in Virtual Reality, which…
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