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November 2024

Generation Alpha

Understanding Generation Alpha: How Touchstone Research Can Help You Connect with Tomorrow’s Consumers

By Child Research, Consumer Insights, Generation Alpha, Kids and Family, Kids Market Research

Who is Generation Alpha? Born from 2010 onward, Generation Alpha is the first generation to be raised in an entirely digital world. As the children of Millennials and younger siblings of Gen Z, they are growing up in a time of rapid technological advancement, cultural shifts, and increasing global interconnectedness. This unique environment has shaped them into a highly influential,…

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