Augmented Reality Market Research

Touchstone Research leverages augmented reality capabilities to enhance market research services

By | Augmented Reality, Consumer Insights, Kids and Family, Technology, Usability Research, UX

By layering computer-generated elements over a real-time image of a user’s surroundings, augmented reality (AR) technology blends the digital with the real world.   AR’s biggest advantage over virtual reality is its accessibility.  From Snapchat to the NFL’s first-down line, AR already has a wide range of applications across industries. It’s no surprise that AR apps are taking the gaming industry…

Read More
View Master VR

Virtual Reality for Kids – Mattel launches View-Master VR Headset Powered by Google Cardboard

By | Google Cardboard, Kids and Family, Touchstone VR, Virtual Reality, VR Insights | 2 Comments

Tech Savvy Researcher – VR Insights Edition Long gone are the days of the familiar click as you changed the slide in your shiny red View-Master, exploring the 3D worlds of your favorite book, movie, or place. With ever expanding and changing technology, the View-Master’s once futuristic and innovative design is now just an outdated toy, or is it? View-Masters…

Read More