Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. When those who had experienced virtual reality (22% of the sample) were asked to…
SAN FRANCISCO, CA, November 11th, 2015 – Virtual reality has been somewhat of an intriguing fantasy for a while now; and while the technology has been available for a number of years, it’s only recently that big strides are being made in virtual reality. These technological advances seem to have overcome the problems that have for so long held VR…
EVERYTHING YOU NEED TO KNOW ABOUT THE VR CONSUMERS IN ONE REPORT A 100-PAGE DATA-DRIVEN REPORT WITH EVERYTHING YOU SHOULD TO KNOW ABOUT THE VR CONSUMERS. New report provides insights into consumer expectations for virtual reality. SAN FRANCISCO, CA, August 19th, 2015 – Greenlight VR and Touchstone Research today unveiled the VR CONSUMER REPORT, a first-of-its kind report providing a data-driven perspective…
VR has been around for many years but, disappointingly, has failed to live up to its own expectations. With new groundbreaking, non-nausea-inducing devices and amazing immersive software starting to be developed, VR’s moment for consumer products may finally have arrived. Major VR companies are preparing to launch VR headsets that make VR real for the consumer in 2015/2016—will they succeed…
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