Though there has not been much discussion of Augmented Reality until recently, AR has actually been around since 1968; which is when the first head-mounted display was developed. Since then, advances in technology have allowed AR to be implemented in a variety of industries; such as the Air Force in 1992, which allowed military personnel to virtually control and guide…
Augmented Reality enhances one’s real world perspective, different than Virtual Reality which immerses the user in a completely different realm. AR can overlay text onto store items and tourist attractions, which provides added insights about the product or attraction at hand. AR is a highly valuable resource for marketers; it allows consumers to interact in both the digital and physical…
April 27th 2016 was a big day for VR gaming, because that’s the day that Minecraft became available on the Samsung Gear VR. Minecraft is the first major household known game to be available for VR gaming, and it’s a major game in every sense of the word. Minecraft is the game where players are placed into an open world…
The Samsung Gear VR made its debut in the fall of 2015 and has been making waves ever since. This device is compatible with newer versions of the Samsung Galaxy smartphones. Technology incorporated into this devices offers a wide field of view (96 degrees) and minimizes motion sickness at the same time with its use of persistent 360 degree head-tracking….
New VR devices are being released more often now than ever from widely known companies including Google, Samsung, Mattel, and more. Despite the recent surge in VR devices, nearly 60% of people are still not aware of Virtual Reality and only 8% of people have tried Virtual Reality. The majority of those who are aware of VR range in age from…
Many companies are working on innovations in Virtual Reality; and these companies are all attempting to make strides in very different and exciting places. Content in VR covers a wide range that includes location-based, sporting/live events, social networking, games, entertainment, enterprise, healthcare, and education. When creating new applications for VR technology, developers can choose from specific platforms with different tools and…
Virtual Reality and Augmented Reality, though still fairly new to the market, both have a bright future ahead of them. While VR and AR do seem like one in the same, there are many differences between the two. Virtual Reality fully immerses the user into a 360 degree, 3D realm, taking them into a completely new reality. Currently, many of…
It is obvious that Virtual Reality is shaping the world of entertainment; but VR developers have more broad goals, which are determined to shape our lives in greater ways and in a variety of sectors including: education, tourism, construction, social networking, research and more. Timefire Media is in the midst of developing a Virtual Reality City that allows users to…
Augmented Reality (AR) is easily accessible for anyone who owns a computer with a webcam, camera phone, or game console with a camera. Currently, AR is making strides in industries including architecture, marketing, healthcare, military, retail, and tourism. AR enhances the shopping experience by assisting customers finding items in the store, displaying product reviews, and generating 3D models of rooms…
New York, NY – The VR/AR Association is pleased to announce Touchstone Research, Inc as its newest member! Both the VR/AR Association and Touchstone Research, Inc share the same mission in fostering growth and research in the virtual reality and augmented reality communities. We are both very excited to see where our newly founded relationship will take us. As a…
© 2024 Touchstone Research, Inc. All Rights Reserved. PRIVACY POLICY
