Category: Advanced Statistical Methods
-
Measuring Attribute Importance: A Comparison of 8 Scaling Techniques and When to Use Them [White Paper]
Like many other types of survey research, one of the main objectives of consumer research (and more generally, market research) is to map the human decision-making process. More specifically, it aims to understand what the most important considerations are when making a purchase so that products and services can be tailored to attract the largest…
-
Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy
Connecticut – Touchstone Research announced today that Kate Franzis has been promoted to Senior Manager – Technology & Strategy on TSR’s quantitative research division. Kate will wear a lot of hats as Senior Manager – Technology & Strategy, but her core responsibilities include expanding TSR’s research service offerings and toolkit, as well as integrating new…
Recent Posts
- The Ultimate Data Quality in Research Checklist
- How Qualitative Research Recruitment Agencies Drive Better Insights
- Touchstone Research Launches Generative AI UX Research Practice to Help Companies Build More Intuitive, Trustworthy User Experiences
- What Is Generative AI UX Research? Understanding the Human Side of AI
- Focus Group Recruitment: The Complete Guide for Successful Research
Categories
- Advanced Analytics
- Advanced Statistical Methods
- Advertising Research
- AI
- AI Infographics
- AI-Powered Market Research Services
- Anthropologist
- Artificial Intelligence
- Augmented Reality
- Augmented Sampling
- Brand Health Tracking
- Brand Tracking
- Careers
- Child Research
- CIRQ
- Constant Sum
- Consumer Behavior
- Consumer Insights
- Conversational AI Surveys
- Cultural Insights
- Custom Research Panels & Communities
- Data Integrity
- Data Privacy
- Data Quality
- Demographics
- Dial Tester
- Dial Testing
- Dial Testing Technology
- Education Market Research
- Flexible Service Market Research
- Focus Group Moderators
- Focus Group Participants
- Focus Group Recruitment
- Focus Groups
- Full Service Market Research
- GDPR
- Gen Alpha Market Research
- Gen Z Insights
- Gen Z Market Research
- Gen Z Reports
- Generation Alpha
- Generative AI
- Generative AI Reports
- Generative AI Surveys
- In-Depth Interviews
- In-Depth Interviews (IDI's)
- In-Person Qualitative Research
- In-Person Research
- Inclusive
- Inclusive Questions
- Inclusivity
- Infographics
- Insight Advantage Program
- insight communities
- Insights Association
- International Market Research
- Internship
- Kids Market Research
- Likert Ratings
- Magnitude Estimation
- Market Research
- Market Research Industry News
- Marketing Strategy
- Maximum Difference (MaxDiff)
- Media & Entertainment
- Moderation
- Moderator
- Multicultural Market Research
- Multisensory research
- New Hires
- Observational research
- Online Dial Testing
- Online Qualitative Research
- Paired Comparisons
- Partnerships
- Press Releases
- Privacy Shiled
- Promotions
- Q-sort
- Qualitative Fieldwork
- Qualitative Moderators
- Qualitative Recruitment
- Qualitative Recruitment & Fieldwork
- Qualitative Research
- Qualitative Research Services
- Quality Control
- Quantitative Research
- Quirks NY
- Rank Order
- Reporting & Analysis
- Reports
- Research Analyst
- Research Manager
- ResTech
- Rolling Research UX Programs
- Samsung Gear VR Apps
- Scaling Techniques
- Secure Content Testing
- Security
- SOC 2 Type II
- SOC2
- SUP3RNATURAL
- Technology
- Technology & Strategy
- Topics
- Touchstone AI
- Touchstone Research
- Touchstone Staff
- Touchstone VR
- Unbounded Ratings
- Uncategorized
- Usability Research
- Usability Testing
- User Experience Research
- UX
- UX Research
- VR Healthcare
- VR Research
- White Paper
- Youth and Family Insights
- Youth Market Research
Tag Cloud
3D 360 Video Advertising AR AR technology Augmented Reality consumer insights Education Entertainment Facebook Gaming Google Google Cardboard head-mounted display Healthcare HMD HTC Vive Immersive infographic interactive Kids Marketing Research Market Research Microsoft Microsoft Hololens Mobile Oculus Oculus Rift retail Samsung Samsung Gear VR Smartphone Social Media Social Networks sports Technology Teens Touchstone Research tourism Virtual Reality virtual reality technology VR VR gaming vr headset vr technology