Like many other types of survey research, one of the main objectives of consumer research (and more generally, market research) is to map the human decision-making process. More specifically, it aims to understand what the most important considerations are when making a purchase so that products and services can be tailored to attract the largest number of potential consumers1. Over…
Connecticut – Touchstone Research announced today that Kate Franzis has been promoted to Senior Manager – Technology & Strategy on TSR’s quantitative research division. Kate will wear a lot of hats as Senior Manager – Technology & Strategy, but her core responsibilities include expanding TSR’s research service offerings and toolkit, as well as integrating new technologies into the research process…
Chicago– May 13th, 2022 – Touchstone Research announced today that Michael Kozloski has joined the firm as Senior Quantitative Analyst. Michael will work closely with TSR’s tech, media and entertainment and youth and clients in executing a wide range of innovative quantitative research programs. Michael is among 16 new hires added to the firm over the past 12 months. Prior…
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