Like this page if you want. Everyone’s favorite online button to push is about to get some competition. Rumors abound of a new facebook capability that will allow users to “Want” as easily as they “Like” through use of a new plug-in. Relax hardcore facebookers, we know that a similar button already exists, however only for certain pages that require you to authorize…
Here is an awesome youth online research study we conducted with Doughmain, a free financial education and family organization platform. The topic of the study was “Chores & Allowance and the 21st Century Kid”. Check out the press release and infographic below. Source: https://www.doughmain.com/wordpress Princeton, NY (Business Wire) One of the most frequently discussed topics among today’s parents is whether they…
@tstoneresearch @theburchyburch Today, we have been asked to participate in a top secret Next Gen Market Research collaboration project! What 5 things will continue to be ‘Hot’ and what 5 things will not in regard to Market Research in the next few years? With rapid change and advancements in technology and tremendous growth of social networking goliath’s like Facebook…
Aaron Burch (theburchyburch) For those of you who are not familiar with SXSW (South by Southwest), let me break it down for you… SXSW is one of world’s largest Music, Film, and Interactive festivals attracting over 17,000 registrants to beautiful Austin, Texas each year. SXSW runs from March 11 through the 20th. It is the premier destination for discovering new creative…
The Pro’s & Con’s of using the iPad as a Field Research Device Travis Santa (@TravisSanta1) & Aaron Burch (@theburchyburch) There has been a lot of hype about the iPad and how it can be used by market researchers. We have laid out some positive and negative aspects of the tablet that you should know about before using it in…
The iPad and the Decline of the Paper Survey Travis Santa (@TravisSanta1) The marketing research industry has been waiting for a device like the iPad to put an end to the paper survey in face-to-face quantitative field research. Researchers have long bemoaned the paper survey for the amount of time and energy it takes to field a study and record…
Here is a study we conducted with Nickelodeon and Insight Research Group that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Young adults, Parents, and Social Media”. In last month’s Kaleidoscope, we explored social media and the role it plays in kids’ and teens’ lives. After coming away with a better understanding of their…
Globalpark will host a complimentary Webinar with Touchstone Research and Itracks, themed “Social Market Reserach: Real-World Accounts of ‘What Works’,” on October 5 at 2 p.m. EDT. Don’t miss out on this awesome event! Register now! According to Globalpark: Everyone is talking about social media – but what is its role in research? Innovative insights professionals are leveraging social media tools…
Here is a part two of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “What Not to Wear, Part Two: Kids and Teens dish on brands & style”. Author: Nickelodeon (2/17/2009) In last month’s Kaleidoscope, we reported on the importance of fashion and style in a kid…
Here is a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “What not to Wear: Kids and teens talk Fashion & Style”. Author: Nickelodeon (1/6/2009) Here at the Brand and Consumer Insights Department at Nickelodeon Kids & Family, we live and breathe kid culture, continually tracking and identifying…
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