Data Quality is at our Core
Touchstone Research has been in the online research space for more than 30 years. Over the course of that experience, we have identified a winning strategy for dealing with the ever-present threat of bots, scammers, and inattentive respondents in online research studies. We have tested dozens of different strategies and tools to find which are the most effective, while still providing a user-friendly experience to survey respondents. Unfortunately, there is no one silver bullet answer to this issue, and it boils down to layering in a multitude of different checks, validations, and controls to maximize the effectiveness of detecting and cleaning bad data from our research projects. We leverage both automated and manual checks, which allows us to cast a wide net and improves our detection of bad data. With our multi-layered approach, our clients can have peace of mind that the data they are relying on to make their most important decisions is accurate and valid.
TSR Quality Control Team
As part of our continued effort to maintain data integrity and quality, TSR has created a dedicated Quality Control team. The QC team meets on a regular basis to audit current data-quality systems and test new tools and processes for improving data quality. The overall objective of the QC team is to ensure our suite of automated and manual checks are cutting edge and regularly updated to keep up with the ever-evolving threat of bots and scammers in research data.
“Touchstone has set the standard for data quality in the market research industry–we take pride in our data quality initiatives and are excited for what our QC team will accomplish in this vital aspect of digital research.” – Travis Santa, VP & Security Officer
About Touchstone Research, Inc.
Touchstone Research, Inc. is a full-service marketing research and consumer insights firm serving the world’s largest brands, marketers, and agencies. Headquartered in Branford, Connecticut, with teams in Los Angeles, Austin, Denver, Florida, Chicago, North Carolina, Michigan, New Jersey, New Hampshire, Idaho and Rhode Island. Touchstone Research specializes in custom research, managing proprietary online panels and communities, youth and family, media and entertainment and technology research. For more information, visit www.touchstoneresearch.com.
