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The Tech Savvy Researcher Blog

An Insights Mashup of All Things Awesome
Pokemon Go

Pokémon Go: The Game That Proves Augmented Reality is Here to Stay

By Aaron Burch | Pokemon Go, Touchstone VR, Virtual Reality | No Comments

By now I’m sure you’re aware of Pokémon Go, the latest phenomenon that has been cluttering your Facebook, Twitter, or whatever other form of social media you have. On the off chance that you’re one of the people who is not aware of this game, here is a quick breakdown. Pokémon Go is a smartphone game which utilizes Augmented Reality,…

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E3 2016

The Console Wars Enter Virtual Reality at E3 2016

By Aaron Burch | Touchstone VR, Virtual Reality | No Comments

The Electronic Entertainment Expo, or E3, is a huge conference in the world of gaming with developers from all over coming to debut their plans for the coming future. Everything from new games, changes to existing games, new platforms, and more are announced and gamers the world over tune in to get a piece of the hype. This year especially…

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Sports in Virtual Reality

The 6 Companies Who Are Working to Bring Sports to a VR Headset Near You

By Aaron Burch | Touchstone VR, Virtual Reality | No Comments

No one can deny the global popularity of sports; whatever nation you find yourself in is guaranteed to have teams competing in some sport and fans who will consistently tune in to watch them. Virtual Reality has been making a lot of waves with all the recent developments it’s seen; but what your average consumer needs to realize is this…

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Infographic – All About the Samsung Gear VR

By Aaron Burch | Samsung Gear VR, Touchstone VR, VR Infographic | No Comments

The Samsung Gear VR made its debut in the fall of 2015 and has been making waves ever since. This device is compatible with newer versions of the Samsung Galaxy smartphones. Technology incorporated into this devices offers a wide field of view (96 degrees) and minimizes motion sickness at the same time with its use of persistent 360 degree head-tracking….

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Infographic: The Future for VR & AR

By Aaron Burch | AR Infographic, Touchstone VR, VR Infographic | No Comments

Virtual Reality and Augmented Reality, though still fairly new to the market, both have a bright future ahead of them. While VR and AR do seem like one in the same, there are many differences between the two.  Virtual Reality fully immerses the user into a 360 degree, 3D realm, taking them into a completely new reality. Currently, many of…

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Infographic – The Reality of VR and AR

By Aaron Burch | AR Infographic, Touchstone VR, VR Infographic | No Comments

People think of Virtual Reality and Augmented Reality as a new, exciting, innovative technology, so new that most people don’t know much about the industry or what its future may hold. However it is projected that by 2020, the VR/AR industry will be worth $150 billion. Gaming is expected to be a major player in the Virtual Reality industry; however…

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Infographic – Virtual Reality in the Workplace

By Aaron Burch | AR Infographic, Touchstone VR, VR Infographic | No Comments

Virtual Reality is well known for its place in the media with gaming and movie viewing; but what about in the workplace? As it turns out, introducing VR and AR to the office has more benefits than one would think. There is a wealth of opportunity for employee training techniques. For example, role playing a safety training scenario in virtual…

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Welcome

The Tech Savvy Research blog is the place for all things awesome! Topics covered include next gen marketing research and consumer insights related articles, methodologies, and news, as well as technology, trends, social media, mobile, gaming, TV, digital, virtual reality, kids, teens, young adults and families.

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  • The Top 10 Companies Working On Education In Virtual Reality and Augmented Reality [REBOOTED]
  • The cost of the Conversation Gap on workplace health – New Research Whitepaper

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From the Blog

  • Touchstone Research launches Secure Content Testing Watermarking Solution for Marketing Research Studies September 16, 2020
  • Touchstone Research joins the Privacy Shield Program March 31, 2020
  • Touchstone Achieves SOC 2 Type II Compliance May 9, 2019

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