As of recently, there has been a spike in the use and publication of 360 videos. Although both 360 videos and Virtual Reality have the user in a 360 degree environment, there are many difference between the two. With the use of a VR Headset, the user becomes fully immersed in a digital environment; where the user has full mobility…
By now I’m sure you’re aware of Pokémon Go, the latest phenomenon that has been cluttering your Facebook, Twitter, or whatever other form of social media you have. On the off chance that you’re one of the people who is not aware of this game, here is a quick breakdown. Pokémon Go is a smartphone game which utilizes Augmented Reality,…
Virtual Reality has great potential in positively influencing the Marketing world. Well-known companies including Facebook, Google, and Microsoft investing in VR has caused a rise in awareness due to their large audience base. Some brands have already incorporated VR into their marketing campaigns. Clothing retailer, Topshop, created a campaign that virtually transported users in their UK-based flagship store to the runway…
Virtual Reality is still fairly new to the market, but has a bright future ahead. In a US-based survey regarding awareness of VR, 92% of respondents mentioned said they are aware of the term “Virtual Reality.” Additionally, only 4% of respondents between the ages of 14 and 19 said they have no interest in VR. Though the vast majority are…
Virtual Reality and Augmented Reality are both being used in a variety of industries, including education, sports, tourism, and even healthcare. The video game industry is projected to earn the highest revenue at $11.6 billion, but the healthcare industry is right behind them with $5.1 billion. VR and AR can be used for a variety of medical purposes including: diagnostics…
This summer, entertainment in Virtual Reality is being taken to the next level with its incorporation into rollercoasters and arcades across the globe. The United States is leading this trend compared to the other countries currently working to bring VR to theme parks, with 14 separate locations that have a VR rollercoaster or arcade experience. Six Flags alone is introducing…
The Electronic Entertainment Expo, or E3, is a huge conference in the world of gaming with developers from all over coming to debut their plans for the coming future. Everything from new games, changes to existing games, new platforms, and more are announced and gamers the world over tune in to get a piece of the hype. This year especially…
Virtual Reality is projected to be a $30 billion industry by 2020; Augmented Reality, on the other hand, is expected to reach $90 billion in revenue. These new technologies are similar, but people may be wondering about why AR has such a larger project revenue. This gap is largely attributed to AR’s use in everyday life—with the use of a smartphone,…
Currently, there are a handful of VR devices on the market and only a few AR devices. Before taking the leap and purchasing one of these headsets, one has to consider the reason for purchase. Virtual Reality devices take the user into a new artificial environment where their new reality is completely simulated. At this point, the HTC Vive, Samsung…
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