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Touchstone Research

Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy

Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy

By Advanced Analytics, Advanced Statistical Methods, Careers, Consumer Insights, Custom Research Panels & Communities, Market Research, Promotions, Quantitative Research, Research Manager, Technology, Technology & Strategy, Touchstone Research, Touchstone Staff

  Connecticut – Touchstone Research announced today that Kate Franzis has been promoted to Senior Manager – Technology & Strategy on TSR’s quantitative research division.  Kate will wear a lot of hats as Senior Manager – Technology & Strategy, but her core responsibilities include expanding TSR’s research service offerings and toolkit, as well as integrating new technologies into the research process…

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Touchstone Research Promotes Nikolas Gutowski to Project Director II

Touchstone Research Promotes Nikolas Gutowski to Project Director II

By Careers, Consumer Insights, Market Research, Quantitative Research, Touchstone Research, Touchstone Staff

Michigan – October 13th, 2022 – Touchstone Research announced today that Nikolas Gutowski has been promoted to Project Director II on TSR’s quantitative research division. In his new role, Nikolas will continue to lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence…

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Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights

By Consumer Insights, Cultural Insights, Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Manager, Touchstone Staff, Uncategorized, Usability Research

As researchers, we rely on consumers’ willingness to share their personal thoughts, opinions, and experiences. Although they get compensated for their time, it’s important to take steps to ensure the participant experience is an overall enjoyable and positive one. It’s our responsibility as moderators to create a safe, comfortable, and respectful environment which fosters genuine thoughts and opinions from participants….

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Touchstone Research Promotes Colette Eberle to Project Director

Touchstone Research Promotes Colette Eberle to Project Director

By Careers, Consumer Insights, Market Research, Promotions, Qualitative Research, Touchstone Research, Touchstone Staff

  California – September 28th, 2022 – Touchstone Research announced today that Colette Eberle has been promoted to Project Director on TSR’s Qualitative research division. In her new role, Colette will lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence across research…

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Touchstone Research Promotes Sabrina Bokros to Project Director

Touchstone Research Promotes Sabrina Bokros to Project Director

By Consumer Insights, Market Research, Promotions, Quantitative Research, Touchstone Research, Touchstone Staff

Texas – September 21st, 2022 – Touchstone Research announced today that Sabrina Bokros has been promoted to Project Director on TSR’s quantitative research division. In her new role, Sabrina will lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence across research methodologies,…

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Touchstone Research Promotes Chad Cerone to Project Director

Touchstone Research Promotes Chad Cerone to Project Director

By Consumer Insights, Market Research, Promotions, Quantitative Research, Touchstone Staff

New Jersey – August 24th, 2022 – Touchstone Research announced today that Chad Cerone has been promoted to Project Director on TSR’s quantitative research division. In his new role, Chad will lead projects across core youth and family, media and entertainment, and technology client accounts, as well as assist in the firm’s continued pursuit of Innovation & Excellence across research…

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Touchstone Research & SUP3RNATURAL Announce Strategic Partnership

Touchstone Research & SUP3RNATURAL Announce Strategic Partnership

By Consumer Insights, Marketing Strategy, Partnerships, SUP3RNATURAL

The two agencies will offer expanded Research & Marketing Strategy services Touchstone Research is a tech driven full service marketing research firm delivering next gen research to the world’s largest brands, marketers and agencies. Increasingly, clients are looking for a seamless partner experience that goes from producing Research to producing the creative and campaign briefs based on those findings for…

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Touchstone Research Promotes Jacquelyn Andstrom to Research Manager

Touchstone Research Promotes Jacquelyn Andstrom to Research Manager

By Consumer Insights, International Market Research, Moderator, Qualitative Research, Reporting & Analysis, Research Analyst, Research Manager, Touchstone Research, Touchstone Staff, Usability Research

Connecticut– June 21st, 2022 – Touchstone Research announced today that Jacquelyn Andstrom has been promoted to Research Manager on TSR’s qualitative research division.  In her new role, Jacquelyn will lead and mentor a team of qualitative analysts, moderators, project directors and associates within TSR’s qual division, and will continue to oversee TSR’s core youth and family, media entertainment and technology…

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Michael Yan Joins Touchstone Research as Research Associate

Michael Yan Joins Touchstone Research as Research Associate

By Consumer Insights, New Hires, Quantitative Research, Touchstone Staff

Michigan– June 13th, 2022 – Touchstone Research announced today that Michael Yan has joined the firm as Research Associate on TSR’s quantitative research division.  Michael will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies.  Michael is among 18 new hires added to the firm over…

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Sahar Azimi Joins TSR as Research Associate

Sahar Azimi Joins Touchstone Research as Research Associate

By Consumer Insights, Demographics, Kids and Family, Market Research, New Hires, Qualitative Research, Teen Market Research, Touchstone Staff, Young Adults

Michigan– June 8th, 2022 – Touchstone Research announced today that Sahar Azimi has joined the firm as Research Associate on TSR’s qualitative research division.  Sahar will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies.  Sahar is among 17 new hires added to the firm over…

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