As the VR landscape continues to widen for both functional and recreational use cases, understanding user experience in VR is growing increasingly vital. Using a VR headset, while becoming more widespread, is still a new experience for many consumers, making first impressions and experiences critical in determining user trajectory for VR apps and devices. The pool of VR headset owners…
By layering computer-generated elements over a real-time image of a user’s surroundings, augmented reality (AR) technology blends the digital with the real world. AR’s biggest advantage over virtual reality is its accessibility. From Snapchat to the NFL’s first-down line, AR already has a wide range of applications across industries. It’s no surprise that AR apps are taking the gaming industry…
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