Tag: usability research

  • Virtually Seamless: How to Conduct Remote In-Headset VR Usability Research

    Virtually Seamless: How to Conduct Remote In-Headset VR Usability Research

    As the VR landscape continues to widen for both functional and recreational use cases, understanding user experience in VR is growing increasingly vital. Using a VR headset, while becoming more widespread, is still a new experience for many consumers, making first impressions and experiences critical in determining user trajectory for VR apps and devices. The…

  • Touchstone Research leverages augmented reality capabilities to enhance market research services

    Touchstone Research leverages augmented reality capabilities to enhance market research services

    By layering computer-generated elements over a real-time image of a user’s surroundings, augmented reality (AR) technology blends the digital with the real world.   AR’s biggest advantage over virtual reality is its accessibility.  From Snapchat to the NFL’s first-down line, AR already has a wide range of applications across industries. It’s no surprise that AR apps…