Tag: Tablet

  • AR’s Impact on Online Shopping

    AR’s Impact on Online Shopping

    In the last year, American consumers returned $360 billion worth of merchandise that was purchased online. Nearly a quarter of consumers returned these items for looking different in person than it looked online. With the help of Augmented Reality, this high return rate is expected to decrease. 61% of shoppers prefer to shop at stores…

  • 360 Video versus Virtual Reality

    360 Video versus Virtual Reality

    360 video are a new feature that more and more companies are beginning to implement. While similar to Virtual Reality, there are still many key differences which set the two technologies apart. 360 videos allow users to view an experience in a 360 degree environment; and though its immersive, users are not able to move around…

  • Youth marketing: 12 Companies Working on AR Technology for Kids

    Youth marketing: 12 Companies Working on AR Technology for Kids

    Kids are always interested in the latest and greatest thing, that’s why they are often the early adopters of new technology. Virtual Reality and Augmented Reality have seen a lot of development recently, and several companies are wisely looking into ways to utilize this technology in a way that’s appealing to kids. What a lot…

  • Tech Savvy Researcher Feature: The “Second Screen” and the expansion of mobile networking

    “OMG Walking Dead!” Yes, that was the most common post in my Facebook Newsfeed during the last airing of the hit AMC show. The hit show that I’ve never watched. But maybe now I will – a 500-friend recommendation is not too shabby. But the focus in a report recently put out by Nielsen on…