Monthly Archives

May 2023

Touchstone Research Promotes Nicole Mowry to Senior Project Director

Touchstone Research Promotes Nicole Mowry to Senior Project Director

By Advanced Analytics, Careers, Consumer Insights, Market Research, Market Research Industry News, Maximum Difference (MaxDiff), Touchstone Research, Touchstone Staff, Youth Market Research

Connecticut– May 31st, 2023 – Touchstone Research announced today that Nicole Mowry has been promoted to Senior Project Director within TSR’s quantitative research division.  In her new role, Nicole will serve as a senior leader on TSR’s quantitative project management team.  Nicole will have a focus on staff development and expanding TSR’s analytical capabilities.  As a Senior Project Director, Nicole…

Read More
Touchstone Research Promotes Jillian Brangi to Senior Project Director

Touchstone Research Promotes Jillian Brangi to Senior Project Director

By Careers, Consumer Insights, Kids Market Research, Market Research, Market Research Industry News, Quantitative Research, Touchstone Research, Touchstone Staff, Youth Market Research

Connecticut– May 31, 2023 – Touchstone Research announced today that Jillian Brangi has been promoted to Senior Project Director within TSR’s quantitative research division.  In her new role, Jillian will serve as a senior leader on TSR’s quantitative project management team.  Jillian will have a focus on innovating and improving upon TSR’s quantitative research processes to achieve the highest data…

Read More
Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

Building Trust with Parents: 5 Strategies for Recruiting Kids in Qualitative Research

By Child Research, Children's Online Privacy Protection Act (COPPA), Consumer Insights, Cultural Insights, Data Integrity, Data Privacy, Data Quality, Demographics, GDPR, In-Depth Interviews, In-Person Qualitative Research, Kids and Family, Kids Market Research, Kids Market Research, Online Qualitative Research, Qualitative Fieldwork, Qualitative Recruitment, Qualitative Research, Quality Control, Touchstone Research, Usability Research, UX, Youth Market Research

Building trust with parents is one of the most critical elements in recruiting children for qualitative research studies.  Parents play a pivotal role in guiding and supporting their children during the research process, so it is essential for recruitment agencies to build a positive rapport with parents and gain their trust.  In this article, we emphasize the importance of fostering…

Read More