engagement Archives - Touchstone Research

Infographic – Opportunities for Brands with Immersive Technologies

By | Touchstone VR, VR Infographic | No Comments

Immersive technology refers to technology that blurs the line between the physical world and the digital or simulated world, thereby creating a sense of immersion. This includes using hardware to simulate one or more of the five senses to create perceptually-real sensations. (I.e. From using VR headsets for visuals to implementing artificial smells and tastes.) In a survey of over…

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12 Companies Working on AR Technology for Kids

By | Augmented Reality, Touchstone VR | No Comments

Kids are always interested in the latest and greatest thing, that’s why they are often the early adopters of new technology. Virtual Reality and Augmented Reality have seen a lot of development recently, and several companies are wisely looking into ways to utilize this technology in a way that’s appealing to kids. What a lot of companies are trying to…

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Infographic – The Shopping Journey in VR

By | Touchstone VR, VR Infographic | No Comments

Virtual reality has already changed the way people play games, watch movies, and now can alter the way people shop. People can easily discover and shop for new products and services right on a VR device. Shopping through VR enhances the consumer experience and keeps them better informed, by allowing users to easily compare features of various products and services…

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