Category: Quantitative Research
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Brand Tracking vs. Brand Health Tracking: 5 Key Differences and Why Brand Health Trackers Matter
What is Brand Health Tracking in Market Research?Brand health tracking is the continuous measurement of a brand’s emotional equity, loyalty, and performance across key metrics like trust, awareness, and advocacy. It helps brands evaluate how consumers perceive them and detect early signs of opportunity or concern. Brand tracking and brand health tracking are essential tools…
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Touchstone Research Launches Cutting-Edge AI-Powered Market Research Services: Conversational AI Surveys & Augmented Sampling
New Haven, CT – February 27th, 2025 – Touchstone Research (TSR), a top full service market research and innovative consumer insights company, announces the launch of two groundbreaking AI-Powered Market Research Services—Conversational AI Surveys and Augmented Sampling. These advanced solutions utilize artificial intelligence to improve data quality, streamline research processes, and uncover deeper insights across…
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The Insight Advantage Program: Ongoing, On-Demand Market Research for Agile Brands
A Smarter, More Agile Approach to Research Introducing The Insight Advantage Program. At Touchstone Research (TSR), a top market research agency, we know that brands need ongoing, flexible market research but may not always have a fully mapped-out plan for the year. That’s why we created the Insight Advantage Program—an annual market research service program…
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Sheri Stark Joins Touchstone Research as Sr. Qualitative Analyst
Texas – June 3rd, 2024 – Touchstone Research is excited to announce the addition of Sheri Stark to our team as a Senior Qualitative Analyst. Sheri brings nearly 20 years of global market research experience, enriched by her extensive knowledge in both qualitative and quantitative methodologies, with a specialization in hybrid approaches. Sheri is a…
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Touchstone Research Promotes Jillian Brangi to Senior Project Director
Connecticut– May 31, 2023 – Touchstone Research announced today that Jillian Brangi has been promoted to Senior Project Director within TSR’s quantitative research division. In her new role, Jillian will serve as a senior leader on TSR’s quantitative project management team. Jillian will have a focus on innovating and improving upon TSR’s quantitative research processes…
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Data Supported Ways to Make Market Research Surveys More Inclusive for Participants
Key Insight: There are tangible, data-supported ways to make the survey experience more inclusive for participants without compromising the representativeness of the sample. Making the survey experience as inclusive as possible for all participants is a very important priority for Market Research companies. Although we (at Touchstone) pride ourselves in always striving to make…
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Touchstone Research Newsletter – A Year In Review
2022 was quite the year at Touchstone! A huge shout out and thank you to all of our amazing clients, partners, colleagues, and employees. We would not be where we are at today without your continued partnership, trust, support and dedication—thank you! Check out the TL;DR on what we were up to over the past…
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Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy
Connecticut – Touchstone Research announced today that Kate Franzis has been promoted to Senior Manager – Technology & Strategy on TSR’s quantitative research division. Kate will wear a lot of hats as Senior Manager – Technology & Strategy, but her core responsibilities include expanding TSR’s research service offerings and toolkit, as well as integrating new…
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Touchstone Research Promotes Nikolas Gutowski to Project Director II
Michigan – October 13th, 2022 – Touchstone Research announced today that Nikolas Gutowski has been promoted to Project Director II on TSR’s quantitative research division. In his new role, Nikolas will continue to lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued…