Category: Quantitative Research

  • Sheri Stark Joins Touchstone Research as Sr. Qualitative Analyst

    Sheri Stark Joins Touchstone Research as Sr. Qualitative Analyst

    Texas – June 3rd, 2024 – Touchstone Research is excited to announce the addition of Sheri Stark to our team as a Senior Qualitative Analyst.  Sheri brings nearly 20 years of global market research experience, enriched by her extensive knowledge in both qualitative and quantitative methodologies, with a specialization in hybrid approaches. Sheri is a…

  • Touchstone Research Promotes Jillian Brangi to Senior Project Director

    Touchstone Research Promotes Jillian Brangi to Senior Project Director

    Connecticut– May 31, 2023 – Touchstone Research announced today that Jillian Brangi has been promoted to Senior Project Director within TSR’s quantitative research division.  In her new role, Jillian will serve as a senior leader on TSR’s quantitative project management team.  Jillian will have a focus on innovating and improving upon TSR’s quantitative research processes…

  • Data Supported Ways to Make Market Research Surveys More Inclusive for Participants

    Data Supported Ways to Make Market Research Surveys More Inclusive for Participants

      Key Insight:  There are tangible, data-supported ways to make the survey experience more inclusive for participants without compromising the representativeness of the sample. Making the survey experience as inclusive as possible for all participants is a very important priority for Market Research companies. Although we (at Touchstone) pride ourselves in always striving to make…

  • Touchstone Research Newsletter – A Year In Review

    Touchstone Research Newsletter – A Year In Review

    2022 was quite the year at Touchstone!  A huge shout out and thank you to all of our amazing clients, partners, colleagues, and employees.  We would not be where we are at today without your continued partnership, trust, support and dedication—thank you! Check out the TL;DR on what we were up to over the past…

  • Measuring Attribute Importance: A Comparison of 8 Scaling Techniques and When to Use Them [White Paper]

    Like many other types of survey research, one of the main objectives of consumer research (and more generally, market research) is to map the human decision-making process. More specifically, it aims to understand what the most important considerations are when making a purchase so that products and services can be tailored to attract the largest…

  • Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy

      Connecticut – Touchstone Research announced today that Kate Franzis has been promoted to Senior Manager – Technology & Strategy on TSR’s quantitative research division.  Kate will wear a lot of hats as Senior Manager – Technology & Strategy, but her core responsibilities include expanding TSR’s research service offerings and toolkit, as well as integrating new…

  • Touchstone Research Promotes Nikolas Gutowski to Project Director II

    Michigan – October 13th, 2022 – Touchstone Research announced today that Nikolas Gutowski has been promoted to Project Director II on TSR’s quantitative research division. In his new role, Nikolas will continue to lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued…

  • Touchstone Research Promotes Sabrina Bokros to Project Director

    Texas – September 21st, 2022 – Touchstone Research announced today that Sabrina Bokros has been promoted to Project Director on TSR’s quantitative research division. In her new role, Sabrina will lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued pursuit of Innovation…

  • Touchstone Research Promotes Maggie Falvey to Project Director

    New Jersey – August 31st, 2022 – Touchstone Research announced today that Maggie Falvey has been promoted to Project Director on TSR’s quantitative research division. In her new role, Maggie will lead projects across core youth and family, media and entertainment, and technology client accounts, as well as assist in the firm’s continued pursuit of…

  • Touchstone Research Promotes Chad Cerone to Project Director

    New Jersey – August 24th, 2022 – Touchstone Research announced today that Chad Cerone has been promoted to Project Director on TSR’s quantitative research division. In his new role, Chad will lead projects across core youth and family, media and entertainment, and technology client accounts, as well as assist in the firm’s continued pursuit of…