Tag: HTC Vive
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Infographic: The Future for VR & AR
Virtual Reality and Augmented Reality, though still fairly new to the market, both have a bright future ahead of them. While VR and AR do seem like one in the same, there are many differences between the two. Virtual Reality fully immerses the user into a 360 degree, 3D realm, taking them into a completely…
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Infographic – The Reality of VR and AR
People think of Virtual Reality and Augmented Reality as a new, exciting, innovative technology, so new that most people don’t know much about the industry or what its future may hold. However it is projected that by 2020, the VR/AR industry will be worth $150 billion. Gaming is expected to be a major player in…
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Infographic – The History of Virtual Reality (VR)
Virtual Reality is a fast growing technology, however it’s actually been around for about 75 years! A comparison of the 1939 View Master and the 2015 HTC Vive shows how far the technology has come in that time. Gone are the days of clicking through images of the Grand Canyon on a cardboard disk in…
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Touchstone VR – Consumer Insights for the Virtual Reality & Augmented Reality Industry
Touchstone Research launches new Virtual Reality & Augmented Reality Consumer Insights division to serve the VR industry BRANFORD, CT – Thursday February 11, 2016 Today Touchstone Research is announcing their newest division, Touchstone VR, which is Touchstone Research’s consumer insights division for all things Virtual Reality and Augmented Reality. Touchstone VR is the new…
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VR and Consumer Sentiment
Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. When those who had experienced virtual reality (22% of…
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The VR (Virtual Reality) Consumer Sentiment Report – Infographic
SAN FRANCISCO, CA, November 11th, 2015 – Virtual reality has been somewhat of an intriguing fantasy for a while now; and while the technology has been available for a number of years, it’s only recently that big strides are being made in virtual reality. These technological advances seem to have overcome the problems that have…
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The 2015 Virtual Reality (VR) Consumer Report
EVERYTHING YOU NEED TO KNOW ABOUT THE VR CONSUMERS IN ONE REPORT A 100-PAGE DATA-DRIVEN REPORT WITH EVERYTHING YOU SHOULD TO KNOW ABOUT THE VR CONSUMERS. New report provides insights into consumer expectations for virtual reality. SAN FRANCISCO, CA, August 19th, 2015 – Greenlight VR and Touchstone Research today unveiled the VR CONSUMER REPORT, a first-of-its…