It is obvious that Virtual Reality is shaping the world of entertainment; but VR developers have more broad goals, which are determined to shape our lives in greater ways and in a variety of sectors including: education, tourism, construction, social networking, research and more. Timefire Media is in the midst of developing a Virtual Reality City that allows users to…
People think of Virtual Reality and Augmented Reality as a new, exciting, innovative technology, so new that most people don’t know much about the industry or what its future may hold. However it is projected that by 2020, the VR/AR industry will be worth $150 billion. Gaming is expected to be a major player in the Virtual Reality industry; however…
Virtual Reality is a fast growing technology, however it’s actually been around for about 75 years! A comparison of the 1939 View Master and the 2015 HTC Vive shows how far the technology has come in that time. Gone are the days of clicking through images of the Grand Canyon on a cardboard disk in our View Master; current virtual…
Touchstone Research launches new Virtual Reality & Augmented Reality Consumer Insights division to serve the VR industry BRANFORD, CT – Thursday February 11, 2016 Today Touchstone Research is announcing their newest division, Touchstone VR, which is Touchstone Research’s consumer insights division for all things Virtual Reality and Augmented Reality. Touchstone VR is the new go to firm for providing…
Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. When those who had experienced virtual reality (22% of the sample) were asked to…
SAN FRANCISCO, CA, November 11th, 2015 – Virtual reality has been somewhat of an intriguing fantasy for a while now; and while the technology has been available for a number of years, it’s only recently that big strides are being made in virtual reality. These technological advances seem to have overcome the problems that have for so long held VR…
EVERYTHING YOU NEED TO KNOW ABOUT THE VR CONSUMERS IN ONE REPORT A 100-PAGE DATA-DRIVEN REPORT WITH EVERYTHING YOU SHOULD TO KNOW ABOUT THE VR CONSUMERS. New report provides insights into consumer expectations for virtual reality. SAN FRANCISCO, CA, August 19th, 2015 – Greenlight VR and Touchstone Research today unveiled the VR CONSUMER REPORT, a first-of-its kind report providing a data-driven perspective…
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