Touchstone VR – Consumer Insights for the Virtual Reality & Augmented Reality Industry

Touchstone Research launches new Virtual Reality & Augmented Reality Consumer Insights division to serve the VR industry

BRANFORD, CT – Thursday February 11, 2016  

Today Touchstone Research is announcing their newest division, Touchstone VR, which is Touchstone Research’s consumer insights division for all things Virtual Reality and Augmented Reality. Touchstone VR is the new go to firm for providing consumer insights and marketing research services to the Virtual Reality and Augmented Reality industries.

“Touchstone Research, Inc. has been uncovering technological innovations and leading the charge of next gen marketing research services for over 20 years.  We feel that Virtual Reality and Augmented Reality hold the promise to be the most disruptive technology to come out since social media and mobile and may become the next computing platform.  If VR delivers, and all signs are good, we believe it will impact every major industry and transform the world as we know it.  We are extremely passionate about VR/AR and have created Touchstone VR to help our clients understand and evolve with these new technologies and to provide the VR/AR industry with a go to market research and consumer insights partner who understands the potential of these new mediums and has a proven presence and expertise in the space.” –Aaron Burch, President, Touchstone Research, Inc/Touchstone VR

Touchstone VR was the first research company to conduct research on the next gen wave of Virtually Reality technology and headsets with Kids & Teens in the U.S.  In addition to conducting the first ever VR Consumer Sentiment Report (in conjunction with Greenlight VR), the first-of-its kind report surveyed over 2000 consumers age 10 through 65 on their awareness, attitudes, perceptions, and purchase intent of VR platforms and headsets.  Data from Touchstone VR Consumer Insights reports have been published over 100 times including features in the world’s largest media and technology publications. 

Touchstone VR was developed to support the VR/AR community research needs now and into the future. In addition to the VR Consumer Insights reports, Touchstone VR also offers a wide range of VR & AR specific research services utilizing tech-driven proprietary research methodologies and next gen market research tools and platforms. 


About Touchstone Research

Touchstone Research, Inc. is a technology driven market research firm offering next gen online quantitative and qualitative tools and methodologies.  Touchstone has over 15 years’ experience in building and managing custom online research panels and insight communities, digital research, and kids and families research  We are known for innovation, leading-edge technical solutions and excellence in customer service and product delivery. Our belief is that marketing research must be as fast-moving, dynamic and ever changing as is today’s consumer-centric tech-world: it is important to embrace new consumer technologies and include them as tools and methodologies so that we can reach people and communicate with them in new and more relevant ways leading to greater insights and understandings. In ancient times, alchemists used a special stone – known as a touchstone – as a standard to grade the purities of precious metals such as gold and silver–Touchstone Research, Inc. sets the standard for excellence in marketing research and customer service.


Media Contact

Aaron Burch

President, Touchstone Research, Touchstone VR

[email protected]

Mobile: 860-335-6079

Website: Touchstone VR

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.