Category: Touchstone Research
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Touchstone Research Newsletter – A Year In Review
2022 was quite the year at Touchstone! A huge shout out and thank you to all of our amazing clients, partners, colleagues, and employees. We would not be where we are at today without your continued partnership, trust, support and dedication—thank you! Check out the TL;DR on what we were up to over the past…
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Touchstone Research Takes a Stand for Data Integrity by Joining Insights Association’s Data Integrity Council
New Haven, Connecticut – February 23, 2023 – Touchstone Research, a long-time advocate for enhancing data quality in market research, has announced its membership in the Data Integrity Initiative (DII) Council. The DII Council is a specialized unit within the Insights Association that focuses specifically on ensuring the integrity and quality of research data. …
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Go Beyond the Shopper’s Point of View: The Benefits of In-Person Shop-Alongs
Do you ever wonder what goes through shoppers’ minds or what they see or do not see when shopping for your product? Let’s talk about how your business can benefit from In-person Shop-Alongs, including the advantages and the best times to consider using them! One question that may stump some researchers is “Why should…
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Travis Santa Selected as Board Chair on CIRQ Board of Directors
We are thrilled to announce that Travis Santa, TSR’s Vice President and Security Officer, has been selected as Board Chair for the Certification Institute for Research Quality (CIRQ). CIRQ, a subsidiary of the Insights Association, is an ISO (International Organization for Standardization) audit and certification body that certifies to ISO27001 (international standards to manage information…
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Touchstone Research Receives kidSAFE+ COPPA Certification
We are thrilled to announce that, for the 7th consecutive year, Touchstone Research has received the kidSAFE+ COPPA Certified Seal for their Youth & Family research community, Panelpolls. As a kidSAFE+ COPPA Certified company, we have undergone a thorough review of PanelPolls to ensure that it meets the highest standards for child safety and protection…
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Elecia Allen has joined Touchstone Research as Senior Project Director
Georgia – January 30th, 2023 – Touchstone Research announced today that Elecia Allen has joined the firm’s growing talent pool as a Senior Project Director on TSR’s qualitative team. Elecia will work closely with TSR’s youth and family, media entertainment, and technology clients to help execute a wide range of innovative qualitative research studies. Prior…
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Connor Desmond Joins TSR as Research Associate
California – December 15th, 2022 – Touchstone Research announced today that Connor Desmond has joined the firm as a Research Associate on TSR’s qualitative division. Desmond will work closely with TSR’s youth and family, media entertainment and technology clients to help execute a wide range of innovative qualitative research studies. Prior to joining the firm…
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Touchstone Research Promotes Kate Franzis to Senior Manager – Technology & Strategy
Connecticut – Touchstone Research announced today that Kate Franzis has been promoted to Senior Manager – Technology & Strategy on TSR’s quantitative research division. Kate will wear a lot of hats as Senior Manager – Technology & Strategy, but her core responsibilities include expanding TSR’s research service offerings and toolkit, as well as integrating new…
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Touchstone Research Promotes Nikolas Gutowski to Project Director II
Michigan – October 13th, 2022 – Touchstone Research announced today that Nikolas Gutowski has been promoted to Project Director II on TSR’s quantitative research division. In his new role, Nikolas will continue to lead projects across core technology, media and entertainment, and youth and family client accounts, as well as assist in the firm’s continued…