In 2012, Palmer Luckey created a Kick-starter campaign to raise money for what would become the Oculus Rift. Shortly thereafter in 2014, Facebook CEO Mark Zuckerberg bought the company for an impressive $2 billion. This VR device can track facial expressions to display on a virtual avatar, has wireless hand controllers to mimic movement, and allows for a 360 degree perspective. Several different kinds…
Unlike Virtual Reality, Augmented Reality does not immerse its user into a new environment; it enhances one’s reality by overlaying digital information onto things being viewed on a digital device. Though AR is rising in popularity in 2016, variations of it have been around since 1957 with Mortin Helig’s Sensorama machine as one such example. In 1999, the ARToolKit was…
The success of Pokémon Go is undeniable to anyone who has been paying attention this past month since its release on July 6th. Pokémon Go managed to become the top grossing app on the same day it launched, and shortly after it became the biggest mobile game in US history; beating Candy Crush, Draw Something and Clash Royale. Pokémon Go…
Typically, when we think of Virtual Reality, entertainment is the first thing to come to mind—being able to play games, watch videos, and more on a VR device. However VR expands further than that; there are currently apps on the market that allow users to watch live sporting events or concerts in virtual reality, as if they are actually there. VR…
As of recently, there has been a spike in the use and publication of 360 videos. Although both 360 videos and Virtual Reality have the user in a 360 degree environment, there are many difference between the two. With the use of a VR Headset, the user becomes fully immersed in a digital environment; where the user has full mobility…
By now I’m sure you’re aware of Pokémon Go, the latest phenomenon that has been cluttering your Facebook, Twitter, or whatever other form of social media you have. On the off chance that you’re one of the people who is not aware of this game, here is a quick breakdown. Pokémon Go is a smartphone game which utilizes Augmented Reality,…
Virtual Reality has great potential in positively influencing the Marketing world. Well-known companies including Facebook, Google, and Microsoft investing in VR has caused a rise in awareness due to their large audience base. Some brands have already incorporated VR into their marketing campaigns. Clothing retailer, Topshop, created a campaign that virtually transported users in their UK-based flagship store to the runway…
Virtual Reality is still fairly new to the market, but has a bright future ahead. In a US-based survey regarding awareness of VR, 92% of respondents mentioned said they are aware of the term “Virtual Reality.” Additionally, only 4% of respondents between the ages of 14 and 19 said they have no interest in VR. Though the vast majority are…
Virtual Reality and Augmented Reality are both being used in a variety of industries, including education, sports, tourism, and even healthcare. The video game industry is projected to earn the highest revenue at $11.6 billion, but the healthcare industry is right behind them with $5.1 billion. VR and AR can be used for a variety of medical purposes including: diagnostics…
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