In the late 1800’s, Herman Ebbingaus developed the Forgetting Curve Concept, which states that a person forgets 90% of training course content after one month. Learning can be harder than ever today, whether it is in a classroom setting, taking online classes, or even training in the workplace. Employees report that they can only dedicate 1% of their work to…
Virtual Reality is a rapidly growing industry, currently dominated by companies including Samsung, Facebook, Google, Microsoft, HTC, and Sony. Each of these companies has a VR or AR device currently on the market, all ranging in cost. It is estimated that by 2020, 52 million head-mounted devices will be used in the US. These VR headsets are continuing to impact…
Virtual Reality is being implemented in a variety of major industries from retail, to medicine, and even sports. There are currently sports-related VR apps on the market that allow the user to watch sporting events as if they are actually sitting courtside or on the sidelines; but what about using Virtual Reality to train and recruit for sports? With the…
Augmented Reality and Virtual Reality were expected to boom in 2016. With a variety of new AR and VR games and devices hitting the market this year, more people were using this new technology this year than ever before. AR became reachable to all ages when Pokémon Go hit the app store this summer. This record-breaking app has been downloaded…
Unlike Virtual Reality, Augmented Reality does not immerse its user into a new environment; it enhances one’s reality by overlaying digital information onto things being viewed on a digital device. Though AR is rising in popularity in 2016, variations of it have been around since 1957 with Mortin Helig’s Sensorama machine as one such example. In 1999, the ARToolKit was…
Virtual Reality has great potential in positively influencing the Marketing world. Well-known companies including Facebook, Google, and Microsoft investing in VR has caused a rise in awareness due to their large audience base. Some brands have already incorporated VR into their marketing campaigns. Clothing retailer, Topshop, created a campaign that virtually transported users in their UK-based flagship store to the runway…
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