Tag

Augmented Reality

Augmented Reality Facts

Infographic – What You May Not Have Known About Augmented Reality

By AR Infographic, Touchstone VR No Comments

Augmented Reality (AR) is easily accessible for anyone who owns a computer with a webcam, camera phone, or game console with a camera. Currently, AR is making strides in industries including architecture, marketing, healthcare, military, retail, and tourism. AR enhances the shopping experience by assisting customers finding items in the store, displaying product reviews, and generating 3D models of rooms…

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Touchstone Research joins the VR/AR Association

Touchstone Research becomes a member of the VR/AR Association

By Touchstone VR, Virtual Reality No Comments

New York, NY – The VR/AR Association is pleased to announce Touchstone Research, Inc as its newest member! Both the VR/AR Association and Touchstone Research, Inc share the same mission in fostering growth and research in the virtual reality and augmented reality communities. We are both very excited to see where our newly founded relationship will take us. As a…

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Infographic: Immerse Yourself in a New Reality

By AR Infographic, Touchstone VR, VR Infographic No Comments

Virtual Reality and Augmented Reality serve a higher purpose than a more realistic way to play video games and watch movies. In education, students can use VR to go on virtual field trips and visit prospective colleges. In the healthcare industry, AR can act as a guide for doctors to reduce errors in the practice; and VR can be used as a new tool…

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Infographic – Virtual Reality in the Workplace

By AR Infographic, Touchstone VR, VR Infographic No Comments

Virtual Reality is well known for its place in the media with gaming and movie viewing; but what about in the workplace? As it turns out, introducing VR and AR to the office has more benefits than one would think. There is a wealth of opportunity for employee training techniques. For example, role playing a safety training scenario in virtual…

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Infographic – VR & AR Adoption in the Enterprise

By AR Infographic, Touchstone VR, VR Infographic No Comments

The words Virtual Reality (VR), and Augmented Reality (AR) are thrown around in conversation so frequently today, but believe it or not, the majority of people are not familiar with these terms. There are not many companies using VR and AR at the moment; however a majority of those not currently using VR or AR are considering adopting VR or…

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Infographic: The Future of Retail in Virtual Reality (VR)

By Touchstone VR, VR Infographic No Comments

Augmented Reality alters what a person is seeing in that exact moment. Retail locations are considering implementing AR into various brick and mortar stores in the form of a virtual fitting room or a “Magic Mirror.” Beauty retailer, Sephora, is testing this Magic Mirror in select European locations. Make-up colors and shades can easily be changed by swiping a touchscreen,…

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Virtual Reality Market Research

Touchstone VR – Consumer Insights for the Virtual Reality & Augmented Reality Industry

By Marketing Research, Touchstone VR, Virtual Reality No Comments

Touchstone Research launches new Virtual Reality & Augmented Reality Consumer Insights division to serve the VR industry BRANFORD, CT – Thursday February 11, 2016   Today Touchstone Research is announcing their newest division, Touchstone VR, which is Touchstone Research’s consumer insights division for all things Virtual Reality and Augmented Reality. Touchstone VR is the new go to firm for providing…

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VR and Consumer Sentiment

By Consumer Reports, infographic, Teen Market Research, Touchstone VR, Virtual Reality, VR Consumer Report, VR Infographic, VR Insights 13 Comments

Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. When those who had experienced virtual reality (22% of the sample) were asked to…

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