Virtual Reality and Augmented Reality, though still fairly new to the market, both have a bright future ahead of them. While VR and AR do seem like one in the same, there are many differences between the two. Virtual Reality fully immerses the user into a 360 degree, 3D realm, taking them into a completely new reality. Currently, many of…
Augmented Reality (AR) is easily accessible for anyone who owns a computer with a webcam, camera phone, or game console with a camera. Currently, AR is making strides in industries including architecture, marketing, healthcare, military, retail, and tourism. AR enhances the shopping experience by assisting customers finding items in the store, displaying product reviews, and generating 3D models of rooms…
New York, NY – The VR/AR Association is pleased to announce Touchstone Research, Inc as its newest member! Both the VR/AR Association and Touchstone Research, Inc share the same mission in fostering growth and research in the virtual reality and augmented reality communities. We are both very excited to see where our newly founded relationship will take us. As a…
Virtual Reality and Augmented Reality serve a higher purpose than a more realistic way to play video games and watch movies. In education, students can use VR to go on virtual field trips and visit prospective colleges. In the healthcare industry, AR can act as a guide for doctors to reduce errors in the practice; and VR can be used as a new tool…
Virtual Reality is well known for its place in the media with gaming and movie viewing; but what about in the workplace? As it turns out, introducing VR and AR to the office has more benefits than one would think. There is a wealth of opportunity for employee training techniques. For example, role playing a safety training scenario in virtual…
The words Virtual Reality (VR), and Augmented Reality (AR) are thrown around in conversation so frequently today, but believe it or not, the majority of people are not familiar with these terms. There are not many companies using VR and AR at the moment; however a majority of those not currently using VR or AR are considering adopting VR or…
Augmented Reality alters what a person is seeing in that exact moment. Retail locations are considering implementing AR into various brick and mortar stores in the form of a virtual fitting room or a “Magic Mirror.” Beauty retailer, Sephora, is testing this Magic Mirror in select European locations. Make-up colors and shades can easily be changed by swiping a touchscreen,…
Virtual Reality is a fast growing technology, however it’s actually been around for about 75 years! A comparison of the 1939 View Master and the 2015 HTC Vive shows how far the technology has come in that time. Gone are the days of clicking through images of the Grand Canyon on a cardboard disk in our View Master; current virtual…
Touchstone Research launches new Virtual Reality & Augmented Reality Consumer Insights division to serve the VR industry BRANFORD, CT – Thursday February 11, 2016 Today Touchstone Research is announcing their newest division, Touchstone VR, which is Touchstone Research’s consumer insights division for all things Virtual Reality and Augmented Reality. Touchstone VR is the new go to firm for providing…
Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. When those who had experienced virtual reality (22% of the sample) were asked to…
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