Category: Uncategorized
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On the Road Again – Tips for Conducting Qualitative Research In-Person
Okay, so we’re back to face-to-face research…now what? Whether you are new to research in a facility, or it’s been a hot minute, here are some tips to consider when getting back to in-person research. Before the Sessions When it comes to the facility, remember, YOU are “the client”. Obtain the spec sheet and checklist…
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Qual Moderator Tips & Tricks: Maximizing the Participant Experience to Gain Richer Insights
As researchers, we rely on consumers’ willingness to share their personal thoughts, opinions, and experiences. Although they get compensated for their time, it’s important to take steps to ensure the participant experience is an overall enjoyable and positive one. It’s our responsibility as moderators to create a safe, comfortable, and respectful environment which fosters genuine…
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Ensuring High Show Rates in Qualitative Market Research Sessions
Once participants have been screened and selected for a qualitative research study, you might think the job of a recruitment team is complete. The initial screening and selection, however, is only the first step in the detailed process of participant recruitment. The next, and perhaps most important step is ensuring that, come testing day, researchers…
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Touchstone Research Receives Imperium’s Trust Shield Certification
Touchstone Research, a leader in the digital market research space, advances its data quality credentials by adding Imperium’s Trust Shield Certification. The Trust Shield confirms that Touchstone Research utilizes the industry’s #1 data-quality and anti-fraud services and follows industry best practices for implementing data quality checks. About the Trust Shield Certification: The certification process is…
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Touchstone Research Creates Dedicated Quality Control Team
Data Quality is at our Core Touchstone Research has been in the online research space for more than 30 years. Over the course of that experience, we have identified a winning strategy for dealing with the ever-present threat of bots, scammers, and inattentive respondents in online research studies. We have tested dozens of different strategies…
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Jack Keelan Joins Touchstone Research as Sr. Project Director
Chicago – April 5th, 2022 – Touchstone Research announced today that Jack Keelan has joined the firm as Sr. Project Director. Keelan will work closely with TSR’s youth & family, tech and media & entertainment clients in executing a wide range of next gen qualitative research programs. Keelan is among 14 new hires added to…
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Touchstone Research Consumer Insights Firm Promotes Six
Connecticut – February 8th, 2022 – To support the consumer insights firm growth and expanding initiatives, Touchstone Research, announced the promotion of six employees. Samatha Leaman (Qual), Kyle Morrison (Quant) and Maegan Juul (Qual Recruitment) have been promoted to Senior Research Manager and will continue to lead their respective research divisions. In addition, Andrea…
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Summer Vacation Survey Reveals What Kids and Moms Want to do – and NOT do – This Year
A recent national survey of 800 moms and their kids found that 93% of moms want to take a family vacation this summer, and that they are more comfortable camping than staying in a hotel. While kids rate going swimming and to water parks #1, moms want trips that promote bonding. Jellystone Park study finds…
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Touchstone Research VP and Security Officer Selected as Treasurer of CIRQ Board
Touchstone Research is pleased to announce that Travis Santa, VP and Security Officer, has been selected as the new Treasurer of the CIRQ (Certification Institute for Research Quality) board. CIRQ is a non-profit subsidiary of the Insights Association, established in 2009 to provide audit and certification services to market research, insights, and data analytics firms.…
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Touchstone Research launches Secure Content Testing Watermarking Solution for Marketing Research Studies
Connecticut–Touchstone Research has launched its proprietary visual and forensic watermarking solution for protecting client content in marketing research and consumer insights studies, Secure Content Testing (SCT). SCT works by applying a unique visual and forensic watermark to content being tested within an online research study. The watermarks are non-removable and can be used to tie…