Connecticut – July 6, 2023 – Touchstone Research announced today that Sara Sidlowski has been promoted to Senior Project Director on TSR’s Qualitative Recruitment research division. In her new role, Sara will serve as a senior leader on TSR’s qualitative and recruitment project management teams as well as continue to support TSR’s core technology, media and entertainment, and youth and…
Children can be quite influential in family purchasing decisions, and in some cases are key drivers of purchase, particularly in product categories that they have a strong interest in. Although kids may not make the actual purchases themselves, they should not be overlooked. The thought of conducting research with little ones can be quite daunting, however, but with a little…
Connecticut– March 10th, 2023 – Touchstone Research announced today that Alexis Warnick has been promoted to Senior Project Director within TSR’s qualitative research division. In her new role, Alexis will continue to work across different clients and qualitative methodologies, and oversee TSR’s core media entertainment and technology, as well as youth and family client accounts. She will help the firm’s…
Key Insight: There are tangible, data-supported ways to make the survey experience more inclusive for participants without compromising the representativeness of the sample. Making the survey experience as inclusive as possible for all participants is a very important priority for Market Research companies. Although we (at Touchstone) pride ourselves in always striving to make our survey experience, and our…
Do you ever wonder what goes through shoppers’ minds or what they see or do not see when shopping for your product? Let’s talk about how your business can benefit from In-person Shop-Alongs, including the advantages and the best times to consider using them! One question that may stump some researchers is “Why should I spend the time and…
Like many other types of survey research, one of the main objectives of consumer research (and more generally, market research) is to map the human decision-making process. More specifically, it aims to understand what the most important considerations are when making a purchase so that products and services can be tailored to attract the largest number of potential consumers1. Over…
As researchers, we rely on consumers’ willingness to share their personal thoughts, opinions, and experiences. Although they get compensated for their time, it’s important to take steps to ensure the participant experience is an overall enjoyable and positive one. It’s our responsibility as moderators to create a safe, comfortable, and respectful environment which fosters genuine thoughts and opinions from participants….
Austin, Texas– July 29, 2022 – Touchstone Research announced today that Karen Spruill has been promoted to Research Manager on TSR’s qualitative research division. In her new role, Karen will lead and mentor a team of qualitative analysts and associates within TSR’s qual division, and oversee core youth and family, media entertainment and technology client accounts and help the firm’s…
Connecticut– June 21st, 2022 – Touchstone Research announced today that Jacquelyn Andstrom has been promoted to Research Manager on TSR’s qualitative research division. In her new role, Jacquelyn will lead and mentor a team of qualitative analysts, moderators, project directors and associates within TSR’s qual division, and will continue to oversee TSR’s core youth and family, media entertainment and technology…
Durham, North Carolina – May 13th, 2022 – Touchstone Research announced today that Erik Erwin has joined the firm as Sr. Project Director. Erik will work closely with TSR’s tech, media and entertainment and youth and clients in executing a wide range of innovative qualitative research programs. Erik is among 15 new hires added to the firm over the past…
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