Tech Savvy Kids Talk About Space Exploration Interest in Apollo 11 App

By | infographic, Kids and Family, Kids Market Research | No Comments

NEW YORK, August 5, 2013 /Touchstone Research/ – Kids today labor under the stereotype that they are preoccupied with video and online gaming, mired in digital routines to the exclusion of real-world exploration and imagination. A recent study by Kid Bunch and Touchstone Research, Inc. however, shows that today’s youngsters still dream of exploring the great beyond and learning about…

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Tech-Savvy Researcher Feature – All Teens Online, One in Four Go Mobile-Only

By | Marketing Research, Mobile, Online Community Panel, Teen Market Research | No Comments

It’s hard to forget the cacophonous bleeps, fuzz and buzz of our modem logging onto AOL in our pre-teen years. An exciting, confusing time when popular use of the internet was dawning, but so frustrating was that noisy wait to discover whether or not we had mail. There are few things we could hate so much as a kid but…

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Kids, Teens, and Social Media

By | Kids Market Research, Market Research Reports, Online Community Panel, Social Media, Teen Market Research | No Comments

Here is the second part of a study we conducted with Nickelodeon & Insight Research Group that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids, Teens, and Social Media”. It’s commonly accepted that the presence of social media has exploded online in the last few years and has quickly become a fixture in…

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iGrow: The Youthful Pioneers of the Tablet Generation

By | infographic, Kids Market Research, Mobile | No Comments

Not since Charlton Heston came down from the mountain with his infamous biblical two have tablets been so popular. But interestingly enough, a significant portion of that popularity is owed to a demographic that would not get that reference – kids. Kids are as passionate about their tablet devices as any of their grown-up counterparts. According to mashable.com, the iPad…

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Kids talk brands and advertising, part two

By | Kids Market Research, Market Research Reports, Marketing Research, Online Community Panel | No Comments

Here is the second part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising, part two”. Nickelodeon (7/27/2009) From the subtlety of product placement to the in-your-face approach of pop-up ads, this generation of kids and teens are no strangers to advertising….

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Kids talk brand and advertising; part one

By | Kids Market Research, Market Research Reports, Marketing Research, Online Community Panel | No Comments

Here is the fist part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising; part one”. Nickelodeon (7/1/2009) Our research revealed that brand awareness resonates with kids as young as eight and nine years old. And while articulating what a brand name…

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Kids & Teens Doing Their Part (pt 2)

By | Kids and Family, Market Research Reports, Marketing Research, Online Community Panel | No Comments

Here is the second part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids & Teens Doing Their Part (pt 2)”. Author: Nickelodeon Kaleidoscope (5/8/2009) In April, we reported that while kids and teens have a wealth of knowledge about world issues, they sometimes feel these…

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