Category: Demographics
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Infographic – The New Reality of Virtual Reality (VR) and the Potential with Youth
VR has been around for many years but, disappointingly, has failed to live up to its own expectations. With new groundbreaking, non-nausea-inducing devices and amazing immersive software starting to be developed, VR’s moment for consumer products may finally have arrived. Major VR companies are preparing to launch VR headsets that make VR real for the…
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Virtual Reality for Kids – Mattel launches View-Master VR Headset Powered by Google Cardboard
Tech Savvy Researcher – VR Insights Edition Long gone are the days of the familiar click as you changed the slide in your shiny red View-Master, exploring the 3D worlds of your favorite book, movie, or place. With ever expanding and changing technology, the View-Master’s once futuristic and innovative design is now just an outdated…
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Introducing Shots of Me, the New Selfie-Sharing App Backed by Justin Bieber
Every so often, a cultural trend becomes a phenomenon. Malcolm Gladwell called it the tipping point. General nostalgia classically refers to it as the zeitgeist. And, alas, surely as Chuck Taylors compliment skinny jeans, sometimes these phenomena meet, the wake of which leaves us in a changed world. Enter Shots of Me, the spanking new…
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Smart Phones, Smart Teens – App Downloads Rising Along with Awareness of Privacy Concerns
I Kissed a Girl! That was easy. I just put together a few pictures and I have the answer to my latest trivia challenge on 4 Pics 1 Song, the number 1 downloaded free app in the App Store. The admirable runner up is Amateur Surgeon. Yes, it’s exactly like it sounds, and more –…
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Tech Savvy Kids Talk About Space Exploration Interest in Apollo 11 App
NEW YORK, August 5, 2013 /Touchstone Research/ – Kids today labor under the stereotype that they are preoccupied with video and online gaming, mired in digital routines to the exclusion of real-world exploration and imagination. A recent study by Kid Bunch and Touchstone Research, Inc. however, shows that today’s youngsters still dream of exploring the…
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Tech-Savvy Researcher Feature – All Teens Online, One in Four Go Mobile-Only
It’s hard to forget the cacophonous bleeps, fuzz and buzz of our modem logging onto AOL in our pre-teen years. An exciting, confusing time when popular use of the internet was dawning, but so frustrating was that noisy wait to discover whether or not we had mail. There are few things we could hate so…
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Pheed Me: Teens, Innovation and Monetization Fuel Success of Latest Social Media App
Influence is a funny thing. One never can tell just who will sway them to try the latest shoe style, iphone case, or say, social media app. There is an easy answer of course: celebrities. Who doesn’t want to rock the same styles as their favorite pop artist or movie star. But the time may…
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![Tumblr, Snapchat and an Online Exodus [TEENS]](https://touchstoneresearch.com/wp-content/uploads/2024/10/snapchat4.png)
Tumblr, Snapchat and an Online Exodus [TEENS]
Is Facebook losing its hold on the younger generations? Like the OJ verdict and the Clinton-Lewinski scandal, I’ll never forget where I was the first time my mom friend-requested me on Facebook. There was bellyaching, groaning, and any number of other visceral reactions to the same moment in time. We all experienced it – our…
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The Tech-Savvy Shopper – Millennials using Smart Phones to find the Best Deals
It is Thanksgiving eve. I stand daydreaming in a long line at the grocery store, and am suddenly yanked from my pre-holiday reverie when I notice the person being checked out is playing with his phone. His phone! In line! Egregious. Inconsiderate. Unacceptably rude to hold up a line because you can’t put your phone…