Not since Charlton Heston came down from the mountain with his infamous biblical two have tablets been so popular. But interestingly enough, a significant portion of that popularity is owed to a demographic that would not get that reference – kids. Kids are as passionate about their tablet devices as any of their grown-up counterparts. According to mashable.com, the iPad…
Here is the second part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising, part two”. Nickelodeon (7/27/2009) From the subtlety of product placement to the in-your-face approach of pop-up ads, this generation of kids and teens are no strangers to advertising….
Here is the fist part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising; part one”. Nickelodeon (7/1/2009) Our research revealed that brand awareness resonates with kids as young as eight and nine years old. And while articulating what a brand name…
Here is the second part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids & Teens Doing Their Part (pt 2)”. Author: Nickelodeon Kaleidoscope (5/8/2009) In April, we reported that while kids and teens have a wealth of knowledge about world issues, they sometimes feel these…
Here is a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was kids and teens “Doing their part”. Kids’ paths and roadblocks to making a difference Author: Nickelodeon (3/27/2009) As April showers start to fall, this edition of Kaleidoscope from the Brand and Consumer Insights Department at Nickelodeon Kids…
Here is an awesome youth online research study we conducted with Doughmain, a free financial education and family organization platform. The topic of the study was “Chores & Allowance and the 21st Century Kid”. Check out the press release and infographic below. Source: https://www.doughmain.com/wordpress Princeton, NY (Business Wire) One of the most frequently discussed topics among today’s parents is whether they…
Here is a study we conducted with Nickelodeon and Insight Research Group that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Young adults, Parents, and Social Media”. In last month’s Kaleidoscope, we explored social media and the role it plays in kids’ and teens’ lives. After coming away with a better understanding of their…
Here is a part two of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “What Not to Wear, Part Two: Kids and Teens dish on brands & style”. Author: Nickelodeon (2/17/2009) In last month’s Kaleidoscope, we reported on the importance of fashion and style in a kid…
Here is a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “What not to Wear: Kids and teens talk Fashion & Style”. Author: Nickelodeon (1/6/2009) Here at the Brand and Consumer Insights Department at Nickelodeon Kids & Family, we live and breathe kid culture, continually tracking and identifying…
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