Infographic – The Reality of Virtual Reality

By | Touchstone VR, VR Infographic

Virtual Reality is expected to be a $25 billion industry by 2021. The VR industry is primarily comprised of gaming and hardware, but is also prevalent in film, theme parks, and niche markets, as well. VR has been breaking barriers across a wide variety of industries, including news, advertising, real estate, customer service, space training, product design, and more. As…

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Infographic – 360 View of Virtual Reality

By | Touchstone VR, VR Infographic

Virtual reality has been all around us since the first panoramic paintings in 12th Century China. Today we can see it used in virtual and augmented reality apps like Pokémon Go, which allows players to catch digital monsters in real settings. According to this infographic created by Couponbox.com, we have a lot of innovative and interesting technology headed our way….

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Infographic – VR in the Enterprise

By | Touchstone VR, VR Infographic

Virtual Reality is a technology that immerses its users in a computer-generated 3D environment. Today, there are many other devices and technologies available that offer similar user experiences. Augmented Reality, for one, uses a wearable device to provide contextual information based on the user’s space at that moment. Mixed Reality overlays digital items to objects in the real world, allowing…

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Infographic – The Evolution of Virtual Reality

By | Touchstone VR, VR Infographic | No Comments

Augmented Reality, and Virtual Reality were conceptualized in the early 1900s with “Precursor” technology. Precursor was an early technology that blurred the lines between the physical world and the virtual world. This later stemmed to Augmented Reality, technology that adds virtual elements to one’s real world environment, and Virtual Reality, which is technology that immerses users into a false reality. The first…

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Infographic – Catching Augmented Reality Fever With Pokémon Go

By | AR Infographic, Pokemon Go, Touchstone VR, VR Infographic | One Comment

The success of Pokémon Go is undeniable to anyone who has been paying attention this past month since its release on July 6th.  Pokémon Go managed to become the top grossing app on the same day it launched, and shortly after it became the biggest mobile game in US history; beating Candy Crush, Draw Something and Clash Royale. Pokémon Go…

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Infographic – Future of VR in Marketing

By | Touchstone VR, VR Infographic | No Comments

Virtual Reality has great potential in positively influencing the Marketing world. Well-known companies including Facebook, Google, and Microsoft investing in VR has caused a rise in awareness due to their large audience base. Some brands have already incorporated VR into their marketing campaigns. Clothing retailer, Topshop, created a campaign that virtually transported users in their UK-based flagship store to the runway…

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