Infographic: The VR Industry Landscape

By | Touchstone VR, VR Infographic | No Comments

Many companies are working on innovations in Virtual Reality; and these companies are all attempting to make strides in very different and exciting places. Content in VR covers a wide range that includes location-based, sporting/live events, social networking, games, entertainment, enterprise, healthcare, and education. When creating new applications for VR technology, developers can choose from specific platforms with different tools and…

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Virtual Reality Market Research

Touchstone VR – Consumer Insights for the Virtual Reality & Augmented Reality Industry

By | Marketing Research, Touchstone VR, Virtual Reality | No Comments

Touchstone Research launches new Virtual Reality & Augmented Reality Consumer Insights division to serve the VR industry BRANFORD, CT – Thursday February 11, 2016   Today Touchstone Research is announcing their newest division, Touchstone VR, which is Touchstone Research’s consumer insights division for all things Virtual Reality and Augmented Reality. Touchstone VR is the new go to firm for providing…

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The State of Advertising in the World of Virtual Reality [VR]

By | Touchstone VR, Uncategorized, Virtual Reality, VR Insights | No Comments

Every day there are more and more articles on virtual reality; what apps are coming out, which new companies have formed, or what the latest breakthrough is; but an issue that’s receiving less of a spotlight than it should, is advertising. Advertisers are eager to try to enter the world of virtual reality, and for a good reason; as technology…

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VR and Consumer Sentiment

By | Consumer Reports, infographic, Teen Market Research, Touchstone VR, Virtual Reality, VR Consumer Report, VR Infographic, VR Insights | One Comment

Advertising and marketing professionals looking to associate their brand with the excitement and promise of new technologies are going to want to take note of a comprehensive Virtual Reality Consumer Sentiment Survey of over 2,000 consumers that was recently conducted by Touchstone Research and Greenlight VR. When those who had experienced virtual reality (22% of the sample) were asked to…

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This week in cool new Samsung Gear VR game reviews: PolyRunner VR & Cerevrum

By | Oculus, Samsung Gear VR, Samsung Gear VR Apps, Samsung Gear VR Apps, Technology, Touchstone VR, Virtual Reality, VR Insights | No Comments

Last week we were greeted with the appearance of 2 new games in the Oculus store, PolyRunner VR and Cerevrum; each of which is a welcome new addition to the somewhat limited world of VR gaming. Both of these games are free and available for download now in the Oculus store, and I would recommend downloading them both and giving…

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2015 Virtual Reality (VR) Consumer Report

The VR (Virtual Reality) Consumer Sentiment Report – Infographic

By | Greenlight VR, infographic, Kids Market Research, Market Research Reports, Teen Market Research, Touchstone VR, Virtual Reality, VR Consumer Report, VR Infographic, VR Insights | No Comments

SAN FRANCISCO, CA, November 11th, 2015 – Virtual reality has been somewhat of an intriguing fantasy for a while now; and while the technology has been available for a number of years, it’s only recently that big strides are being made in virtual reality. These technological advances seem to have overcome the problems that have for so long held VR…

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