Category: Topics
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The NGMR Top-5-Hot vs. Top-5-Not: Touchstone Research
@tstoneresearch @theburchyburch Today, we have been asked to participate in a top secret Next Gen Market Research collaboration project! What 5 things will continue to be ‘Hot’ and what 5 things will not in regard to Market Research in the next few years? With rapid change and advancements in technology and tremendous growth of…
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A Market Researcher’s Introduction & Guide to SXSW Interactive Festival 2011
Aaron Burch (theburchyburch) For those of you who are not familiar with SXSW (South by Southwest), let me break it down for you… SXSW is one of world’s largest Music, Film, and Interactive festivals attracting over 17,000 registrants to beautiful Austin, Texas each year. SXSW runs from March 11 through the 20th. It is the premier…
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The iPad’s Role in the Future of Marketing Research (Part 2)
The Pro’s & Con’s of using the iPad as a Field Research Device Travis Santa (@TravisSanta1) & Aaron Burch (@theburchyburch) There has been a lot of hype about the iPad and how it can be used by market researchers. We have laid out some positive and negative aspects of the tablet that you should know…
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The iPad’s Role in the Future of Marketing Research (Part 1)
The iPad and the Decline of the Paper Survey Travis Santa (@TravisSanta1) The marketing research industry has been waiting for a device like the iPad to put an end to the paper survey in face-to-face quantitative field research. Researchers have long bemoaned the paper survey for the amount of time and energy it takes to…