Here is the second part of a study we conducted with Nickelodeon & Insight Research Group that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids, Teens, and Social Media”. It’s commonly accepted that the presence of social media has exploded online in the last few years and has quickly become a fixture in…
Instagram and Pinterest Assist in Curating our Digital Selves “We lived on farms, then we lived in cities, and now we’re going to live on the internet!” proclaims an overly enthusiastic, proficiently drugged-up Justin Timberlake as Sean Parker in the zeitgeist mega-production The Social Network. I found the sentiment quite poignant, didn’t you? But we can’t overlook the notion that…
Not since Charlton Heston came down from the mountain with his infamous biblical two have tablets been so popular. But interestingly enough, a significant portion of that popularity is owed to a demographic that would not get that reference – kids. Kids are as passionate about their tablet devices as any of their grown-up counterparts. According to mashable.com, the iPad…
Here is the second part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising, part two”. Nickelodeon (7/27/2009) From the subtlety of product placement to the in-your-face approach of pop-up ads, this generation of kids and teens are no strangers to advertising….
Here is the fist part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising; part one”. Nickelodeon (7/1/2009) Our research revealed that brand awareness resonates with kids as young as eight and nine years old. And while articulating what a brand name…
Here is the second part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids & Teens Doing Their Part (pt 2)”. Author: Nickelodeon Kaleidoscope (5/8/2009) In April, we reported that while kids and teens have a wealth of knowledge about world issues, they sometimes feel these…
Here is a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was kids and teens “Doing their part”. Kids’ paths and roadblocks to making a difference Author: Nickelodeon (3/27/2009) As April showers start to fall, this edition of Kaleidoscope from the Brand and Consumer Insights Department at Nickelodeon Kids…
Turns out facebook may be courting more than the user’s intention to buy – they likely want in on the actual purchase itself. Introducing, the “Purchased” button. Tom Waddington, the developer who found evidence for development of the Want button on facebook, has also discovered that Want will be joined by plug-in capabilities to show purchased items (products, games, items…
Like this page if you want. Everyone’s favorite online button to push is about to get some competition. Rumors abound of a new facebook capability that will allow users to “Want” as easily as they “Like” through use of a new plug-in. Relax hardcore facebookers, we know that a similar button already exists, however only for certain pages that require you to authorize…
Here is an awesome youth online research study we conducted with Doughmain, a free financial education and family organization platform. The topic of the study was “Chores & Allowance and the 21st Century Kid”. Check out the press release and infographic below. Source: https://www.doughmain.com/wordpress Princeton, NY (Business Wire) One of the most frequently discussed topics among today’s parents is whether they…
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