Category: Topics
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Tech Savvy Researcher Feature: A Web All Our Own
Instagram and Pinterest Assist in Curating our Digital Selves “We lived on farms, then we lived in cities, and now we’re going to live on the internet!” proclaims an overly enthusiastic, proficiently drugged-up Justin Timberlake as Sean Parker in the zeitgeist mega-production The Social Network. I found the sentiment quite poignant, didn’t you? But we…
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iGrow: The Youthful Pioneers of the Tablet Generation
Not since Charlton Heston came down from the mountain with his infamous biblical two have tablets been so popular. But interestingly enough, a significant portion of that popularity is owed to a demographic that would not get that reference – kids. Kids are as passionate about their tablet devices as any of their grown-up counterparts.…
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Kids talk brands and advertising, part two
Here is the second part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising, part two”. Nickelodeon (7/27/2009) From the subtlety of product placement to the in-your-face approach of pop-up ads, this generation of kids and teens…
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Kids talk brand and advertising; part one
Here is the fist part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids talk brands and advertising; part one”. Nickelodeon (7/1/2009) Our research revealed that brand awareness resonates with kids as young as eight and nine years old. And while…
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Kids & Teens Doing Their Part (pt 2)
Here is the second part of a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was “Kids & Teens Doing Their Part (pt 2)”. Author: Nickelodeon Kaleidoscope (5/8/2009) In April, we reported that while kids and teens have a wealth of knowledge about world…
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Nickelodeon Kaleidoscope: Kids & Teens Doing their part
Here is a study we conducted with Nickelodeon that was featured in Nickeldeon’s Kaleidoscope in Kidscreen™ magazine. The topic of this study was kids and teens “Doing their part”. Kids’ paths and roadblocks to making a difference Author: Nickelodeon (3/27/2009) As April showers start to fall, this edition of Kaleidoscope from the Brand and Consumer…
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Chores & Allowance and the 21st Century Kid
Here is an awesome youth online research study we conducted with Doughmain, a free financial education and family organization platform. The topic of the study was “Chores & Allowance and the 21st Century Kid”. Check out the press release and infographic below. Source: https://www.doughmain.com/wordpress Princeton, NY (Business Wire) One of the most frequently discussed topics among…