Category: Moderation

  • Touchstone Research Promotes Alexis Warnick to Research Manager

    Touchstone Research Promotes Alexis Warnick to Research Manager

      Connecticut– March 22, 2024 – Touchstone Research is delighted to announce the promotion of Alexis Warnick to the position of Research Manager within TSR’s qualitative research division.  In her elevated role, Alexis of will oversee a team of qualitative project directors working across several client accounts. She will maintain her oversight of TSR’s key…

  • Keeping Kids Interested:  Tips for Sustaining Child Engagement in Qualitative Research

    Keeping Kids Interested: Tips for Sustaining Child Engagement in Qualitative Research

      Whether parents want to admit it or not, kids have an influence over what is purchased in the household.  From snacks to clothing brands—kids have preferences, and they make their parents fully aware of those preferences which can influence household purchasing behavior.   As a result, kids play a pivotal role in the consumer marketplace,…

  • Virtually Seamless: How to Conduct Remote In-Headset VR Usability Research

    Virtually Seamless: How to Conduct Remote In-Headset VR Usability Research

    As the VR landscape continues to widen for both functional and recreational use cases, understanding user experience in VR is growing increasingly vital. Using a VR headset, while becoming more widespread, is still a new experience for many consumers, making first impressions and experiences critical in determining user trajectory for VR apps and devices. The…

  • Touchstone Research Promotes Sara Sidlowski to Senior Project Director

    Touchstone Research Promotes Sara Sidlowski to Senior Project Director

    Connecticut – July 6, 2023 – Touchstone Research announced today that Sara Sidlowski has been promoted to Senior Project Director on TSR’s Qualitative Recruitment research division. In her new role, Sara will serve as a senior leader on TSR’s qualitative and recruitment project management teams as well as continue to support TSR’s core technology, media…

  • Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids

    Unlocking the Wonder Years: Tips and Strategies for Conducting Qualitative Research with Kids

    Children can be quite influential in family purchasing decisions, and in some cases are key drivers of purchase, particularly in product categories that they have a strong interest in. Although kids may not make the actual purchases themselves, they should not be overlooked. The thought of conducting research with little ones can be quite daunting,…

  • Touchstone Research Promotes Alexis Warnick to Senior Project Director

    Touchstone Research Promotes Alexis Warnick to Senior Project Director

    Connecticut– March 10th, 2023 – Touchstone Research announced today that Alexis Warnick has been promoted to Senior Project Director within TSR’s qualitative research division.  In her new role, Alexis will continue to work across different clients and qualitative methodologies, and oversee TSR’s core media entertainment and technology, as well as youth and family client accounts.…

  • Touchstone Research Newsletter – A Year In Review

    Touchstone Research Newsletter – A Year In Review

    2022 was quite the year at Touchstone!  A huge shout out and thank you to all of our amazing clients, partners, colleagues, and employees.  We would not be where we are at today without your continued partnership, trust, support and dedication—thank you! Check out the TL;DR on what we were up to over the past…

  • Go Beyond the Shopper’s Point of View: The Benefits of In-Person Shop-Alongs

    Go Beyond the Shopper’s Point of View: The Benefits of In-Person Shop-Alongs

      Do you ever wonder what goes through shoppers’ minds or what they see or do not see when shopping for your product? Let’s talk about how your business can benefit from In-person Shop-Alongs, including the advantages and the best times to consider using them! One question that may stump some researchers is “Why should…

  • Elecia Allen has joined Touchstone Research as Senior Project Director

    Elecia Allen has joined Touchstone Research as Senior Project Director

    Georgia – January 30th, 2023 – Touchstone Research announced today that Elecia Allen has joined the firm’s growing talent pool as a Senior Project Director on TSR’s qualitative team.  Elecia will work closely with TSR’s youth and family, media entertainment, and technology clients to help execute a wide range of innovative qualitative research studies. Prior…

  • On the Road Again – Tips for Conducting Qualitative Research In-Person

    Okay, so we’re back to face-to-face research…now what? Whether you are new to research in a facility, or it’s been a hot minute, here are some tips to consider when getting back to in-person research. Before the Sessions When it comes to the facility, remember, YOU are “the client”. Obtain the spec sheet and checklist…