When people think of Virtual Reality, they often think of VR primarily as a platform for gaming. However VR can actually serve a myriad of purposes and is currently being utilized by several industries. City planning and architecture, are one such example. VR simplifies the act of envisioning what a new building would look like in a particular location, it…
The words Virtual Reality (VR), and Augmented Reality (AR) are thrown around in conversation so frequently today, but believe it or not, the majority of people are not familiar with these terms. There are not many companies using VR and AR at the moment; however a majority of those not currently using VR or AR are considering adopting VR or…
Touchstone Research, Inc. is celebrating a significant expansion of its Youth & Family qualitative in-person and online services to cover key geographic regions across the United States. Touchstone has been recruiting and managing Kids and Families qualitative research projects for over 20 years, specializing in preschoolers, kids, tweens, teens, young adults, millennials and parents for in-person and online qualitative research. …
Media consumption is ever-changing. The introduction of the radio in the 1920s was the first big step in making it possible to know what is going on at a sporting event in real-time without actually having to be there. With today’s Virtual Reality, it is possible to be at the game, without actually having to be at the game. Watching…
Augmented Reality alters what a person is seeing in that exact moment. Retail locations are considering implementing AR into various brick and mortar stores in the form of a virtual fitting room or a “Magic Mirror.” Beauty retailer, Sephora, is testing this Magic Mirror in select European locations. Make-up colors and shades can easily be changed by swiping a touchscreen,…
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